Smartphone Ads = Silly Graphical Doodads

NostraChuckus is having a good year.

The famed Soothsayer and advertising gadfly has been startling the world for nigh on a decade with his mundane prognostications. Over the last eleven months, he’s been featured in nearly every other post.

Add this one to the list.

How Often Do Consumers Intentionally Click Mobile Ads?
by Rimma Kats Nov 28, 2017
… A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones …

… Baby boomers were the least likely to engage with mobile ads. Nearly a quarter said they never did, while another 49% said they rarely did so. Just 4% said they clicked on a mobile ad at least somewhat often.

From May 2010:

Foretellings
… The more people use smartphones, the less they’ll tolerate silly graphical doodads mucking up their small  screens ... Advertising on smartphones will be considered an annoyance, invasive, and rather dinky …

25 September 2012
Twitter & Advertising
… The mobile/social media soothsayers will have you believe that there is this unknown, magical mode of persuasion that has never been thought of before – and will reveal itself any day now.

If you believe that, I have a Blackberry in Brooklyn I want to sell you …

28 August 2013
Tablets & The Magic of Muggles
… Banner ads have been a washout, social media marketing is a cesspool, advertising on smartphones is not only teensy-weensy but competes with activity (talking/texting, apps, simple search).

04 November 2013
Smartphones & Tablets, Apples & Oranges
… Advertising on smartphones? Only if you think something half the size of a matchbook cover will catch and hold anybody’s attention …

22 September 2015
Marketing Miscellanea
… Baby boomers also had a highly negative response to mobile ads ... Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2% were interested in receiving ads on their phone at all …

There are more. But NostraChuckus’ Crystal Ball of Common Sense is getting hazy now.

Just For Fun: Brain Games or Mind Games?

I have a song & dance act on Huffington Post.  It has nothing to do with advertising.

A recent ditty and jig is inspired by some recent news stories:

Brain Games or Mind Games?
On the internet (where I believe everything I read except if I write it) I’m finding news stories about a new Brain Game study. They’re not fake news, more like flake news…

It’s a subject I’ve written about ad nauseam on this blog:

01 May 2017
Brain Games or Mind Games?
You certainly get the ‘hard-sell’ impression that if you don’t buy and play these games, eventually your brain will leak out of your nose and ears…

Take a look.  Perhaps you’ll find it amusing.

The November Flurries

Wind is blowing very which way in The Great Northwest, leaves and branches swishing and diving. 

It seems that way on my computer screen, too. A messy swirl of stories:

Dick Stroud’s blog is a good one to steal from. There’s always something there worth filching. One  post mentions a Nielsen Norman Group newsletter:

Horizontal Attention Leans Left
by Therese Fessenden
… Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half…

I’m moving
everything
on this blog
over
here
from
now
on.

A company I know nothing about, Skyword, and another newsletter:

Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
by Lauren McMenemy
… 79 Percent of Baby Boomers Feel Patronized by Advertisers. Maybe because it seems we are really, really bad at it.

Could be:

Human Resources/Brain Power
"No, I don't think a 68-year-old copywriter can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?" - Rosser Reeves

Or you could download the first few chapters of my book © 2005/2007:

Preface - Intro - Chapter One (PDF)

I don’t know what this is, but it looks like something you’d buy a grandchild:

Tablette-Belami

One more flurry:

Good interview with Mark Beasley: Chairman of the MMA
… In 2013, he co-founded the MMA, a UK-based organisation that aims to address the age myopia of the marketing world. The MMA runs the Mature Marketing Summit, Europe’s leading event for all interested in the subject of marketing and older consumers, now in its fourth year.

If You build a website, they will come.

I have a client. An entrepreneur. He has a good idea for a service, has a solid business plan. He’s already successful in the Real Estate industry and his business proposition is Real Estate related.

Disclaimer: Rarely do I blog about clients, large or small. I find that writing/talking publicly about any consult or campaign fractures an unwritten confidentiality pledge. Most advertising bloggers follow this rule. So, no names and not much of anything.

We’ve put together good copy, a good website, good graphics, even a handful of down-to-earth short videos. He has a very engaging personality and explains his business quite well. I’m happy with the work we’ve done so far. It’s been easy (don’t tell him that) because he’s a breeze to work with.

The problem is that my client is obsessed with Facebook. He also suffers a bit from a decades-old malady, “If You build a website, they will come.”

Facebook. I’ve blogged about social media advertising for over ten years, have little faith in it. Sure, if you’re putting up a local pizza joint page then Facebook’s great. But marketing this service you’ll have to do a bit of blanketing. It’s not local. It’s super-niche,but has to reach as many eyeballs as possible. Only a small (very small) percentage will be interested.  That percentage will be enough to (likely) ensure success.

I’ve convinced him that Google AdWords might be a smart move. His service is something people would search for, there are only one or two competitive services – so his company would be in the top three unpaid searches. On one screen, he’ll end up with two ‘ads’ instead of one.

But I’d still like to see something in (silly retronym ahead) traditional media. This would give the company much-needed gravitas.

And the right eyeballs.

More info on social media non-advertising:

03 October 2016
Digital Ad Shenanigans

The advertising industry has been living a lie Mike Shields

10 October 2017
The Pitfalls Of Social Media Advertising

Attack of the Zombie Websites
Posted on October 17, 2017

 Craig Silverman

01 February 2017
Black Ops Advertising by Mara Einstein

Social Media - WOMM - Web Advertising
A collection of posts through the years.

The Tech Tango, Urban Legends, The Longevity Economy

Laurie Orlov is the go-to person for all things AgingTech. Bookmark her.

For boomers, there is no such thing as keeping up with tech change
Sun, 10/22/2017 by Laurie Orlov
… Tech change is occurring faster than boomers at 64 or 84 will want to use …

Sounds familiar.  From Advertising to Baby Boomers ©2005/2007:

“The computer/internet ethos for most Baby Boomers is that they pick and choose what technology they want to use, buy, or install. Some are all over Skype, video and music uploading and downloading, research, education, travel planning, shopping—while eschewing blogging, communities, and web page design. Or it’s the other way around. Or variations thereof. When it comes to new technology, most Baby Boomers learn only about what interests them, what they believe will be useful. They don’t feel the need to know everything there is to know about technology, computers, and the web.”

Another recent post from Ms. Orlov:

Five technology offerings for older adults from Connected Health Boston 2017
…. An odd mix of technology service providers, health tech vendors (multiple categories), and startups …

Dick Stroud tweeted:

 

Yours Truly likewise wonders.

---

I featured Rick Moody in an August post:

Disillusioned
Harry (Rick) Moody, former Vice President and Director of Academic Affairs for AARP, tackles disillusionment in an engrossing piece for The American Society on Aging.

Here’s a fun list of age-related Urban Legends put together by Rick. Patrick Roden’s Aging in Place blog:

Urban Legends on ainginplace.com

---

Joseph Coughlin of MIT AgeLab has written a new book. He just received a box full of’em:

The Longevity Economy
Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want—not what conventional wisdom suggests they need. In The Longevity Economy, Dr. Coughlin provides the framing and insight business leaders need to serve the growing older market…

They Laughed When I Sat Down To Write Long Copy…

Tweet/retweet from Kevin Lavery:

The Sell! Sell! Blog
by Richard Shotton
… It reminded me of one of my favourite quotes, from Howard Gossage: "People read what interests them, sometimes it's an ad".

It’s what I’ve been saying for years (but not quite as long as Howard Gossage, John Caples, David Ogilvy, I’ll stop here or this post will end up being long long copy).

From Advertising to Baby Boomers © 2005:

“Baby Boomers do love to read, often chewing on every single word in a brochure or print ad. They want to know everything about a product.”

”The  real  reason  is that our attention spans are longer. We want to know  more. We need to know more for a product or service to be imprinted.”

Ninety years ago…

"They Laughed When I Sat Down At The Piano - But When I Started to Play!"

The Press Release Parade: Halloween Personality Profiling

Has it been this long? 

28 July 2011
The Press Release Parade
I’m on the list.

That doesn’t make me special by any standards. Press Releases are like virtual confetti nowadays.

Nowadays still applies. Astoundingly stupid stuff is still sent to me.

For entertainment purposes only, every so often I’m going to feature the silliest ones.  They’re so silly I don’t even have to comment. Here’s the first in a series (with pics inserted by me):

Can the Apps on Your Phone Predict What Your Halloween Costume Says About You?
Hi Chuck--
I'm writing to suggest a Halloween story idea for Advertising to Baby Boomers on new survey tech that can predict what your costume says about your personality.

Consider this:
There are 11 personality types (or personas)—and each one maps to a different Halloween costume.

That's according to a new study by *******,  the world’s foremost mobile survey company—which used persona targeting to explore the relationship between Halloween costumes and personality. Its tech looks at the apps survey respondents have on their phones—and identifies their persona based on that information.

So, what does your Halloween costume say about your personality?

HALLOWEEN PERSONALITY SURVEY
***** surveyed 1,000 Americans about their Halloween costumes and used its persona capability to match them to personality type. Note that each respondent can have more than one persona.

COSTUME 1: SUPERHERO
53% of respondents planning to dress as a superhero are the "musicfan" persona type (i.e. they listen to music and follow music news). "Gamers" (19%) are least likely to dress as a superhero.
 
COSTUME 2: POP CULTURE RELATED
45% of people whose Halloween costumes are inspired by pop culture are the "value shopper" persona type (i.e. like to organize shopping lists and search for discounts). "Entertainment enthusiasts" (43%) are also likely to dress as pop culture icons.
(Note: That’s a Beatle.)
 
COSTUME 3: POLITICIAN
There's a 43% chance people who don this costume are the "sportsfan." The "traveler" persona (39%) is also likely to dress as a politician.
 
COSTUME 4: ANIMAL
38% of people dressing as an animal for Halloween are "socialites." "Sportsfans" (15%) are least likely to dress as an animal.
 
COSTUME 5: HISTORICAL FIGURE
Survey says: 51% of Americans dressing as a historical figure are "musicfans." "Productivity boosters" (41%) are also likely to dress as a historical figure.
 
For more information on *****  ability to target 11 personas in market research surveys, I'm happy to schedule an interview with ******* CEO ******. He is available for interviews by phone, email, or Skype until October 31.
 
Best,
********
Publicist, PR Hacker

---

I’m giving him a call November 1st.

More PR shenanigans from the past:

02 November 2011
The Press Release Parade Marches On

19 July 2013
Do PR outfits vet press releases anymore?

And something about the silliness of personality profiling:

17 January 2007
Baby Boomers and The Joy of Tech: Part Two
… There are better ways of slicing and dicing cohorts from raw data than with dubious personality profiling. Such segmentation ends up being an admixture of astrology, psychobabble, and voodoo…

* The kid with the tail is yours truly.

NostraChuckus Scoops The New York Times.

Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications.

Almost every eve, The Great Seer stares into his Crystal Ball of Common Sense and sees himself – but in other guises. These strange visages look nothing like him – yet they do. It’s as if his magikal orb doubles as a phantasmagoric funhouse mirror.

Today, he stares into the undulating image of The New York Times…

Baby Boomers to Advertisers: Don’t Forget About Us
By Janet Morrissey
“Marketers have gotten so hot for the millennial generation that they have essentially ignored boomers” … “We’re here in the millions, and we have more disposable income, time and want to spend money. Yet they don’t give us the consideration that they should.”

Sounds eerily familiar. Download the first few chapters of Advertising to Baby Boomers (2005/2007).

“I’m here today to fix something that drives me completely crazy,” before criticizing his wireless competitors for deeming boomers as “too old,” “stuck in the past” and not interested in technology or the internet.

NostraChuckus, from the 2005 book:

“It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There’s a simple reason for this. We have the money to buy this stuff. Experts say we’ll continue to have the money for at least the next twenty years. Write us off at your own peril.”

14 November 2005
My Favorite Cyber-Myth
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed.

More from The New York Times:

He mocked some of his rivals’ senior phone plans for focusing on “big buttons”…

08 December 2007
The Jitterbug Phone
… Those numbers and buttons are big - like a toy phone … Boomers are tech-savvy, demand choices.

Right now, it’s mainly companies that make senior-related products, like life insurance, medical devices and reverse mortgages, that regularly target boomers.

16 September 2009
Boomer Backlash II
The Backlash: If every time someone over fifty sees a commercial targeting them and it’s always for an age-related product or service, pretty soon their eyes will glaze over, they’ll get itchy and grumpy.
The Real Issue: Marketing and advertising folks grasping the fact that Boomers will be buying billions (trillions?) of dollars worth of non-age related products for the next twenty-odd years. If you target this group for toothpaste, computers, clothes, food, nail polish, sporting equipment, toenail clippers - anything at all (almost), and you do it with respect and finesse, they will appreciate and consider your product.

“They want to market to the cool segment, the modern segment, the ‘in’ segment,” Mr. Light said of marketers, many of whom are millennials themselves.

The 2005 book again.  The introductory chapter, The Geritol Syndrome, is all about this.

19 August 2015
Folks Are Still Reading My 2005 Book
… It’s going to be up to companies to be proactive when dealing with advertising agencies. Quality control of your product doesn’t stop at the entrances of Madison Avenue’s finest, or at the doors of small local or regional advertising agencies. If companies put pressure on agencies, and demand 45-plus creatives for products aimed at the 45-plus market, then they will find out that Baby Boomers are still “the single most vibrant and exciting consumer group in the world.”

Automobiles is another category where boomers may feel underserved…

Too many posts about this.  Three:

12 March 2009
Who’s gonna buy this car?
In 2005 on The Advertising Show yours truly had a spirited discussion with hosts Brad Forsythe and Ray Schilens.  A chunky segment was about marketing autos to Boomers.

18 DECEMBER 2009
What Next From The Crystal Ball of Common Sense?

03 MAY 2012
67% Of All Sales…
… Those age 50 and older are buying more than three of every five new vehicles sold, or about 62% … For the Detroit Three, boomers now account for 67% of all sales.

NostraChuckus is getting tired now. The images are becoming jumbled, hazy.

The Great Seer knows he’s not alone. Other Great Seers have been staring into their crystal balls for decades: Kevin Lavery, Dick Stroud, Mary Furlong, John Migliaccio, Kurt Medina, Todd Harff, Brent Green, Carol Orsborn, Matt Thornhill, David Wolfe – just to name a few. 

16 NOVEMBER 2015
The Déjà Vu No New News
… It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new.
Even that shticky opening sentence is nothing new.

At least it's nice to have The New York Times catch up with validate what we’ve been saying all these years.

---

Just for fun:

Normal and Healthy is Scary
by Chuck Nyren
Is living forever going to suck?

The Pitfalls Of Social Media Advertising

Tony Mariani tipped me off with a tweet:

The Pitfalls Of Social Media Advertising (and LISTEN to it – it’s only 3 minutes long)
Many companies are investing money in social media to advertise new products. But they could be paying a hidden price for those ads.

Read more:

Wang, Shuting and Greenwood, Brad N. and Pavlou, Paul A., Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers (July 10, 2017). Fox School of Business Research Paper No. 17-022.

… We find that while social media posts do increase the retailer’s sales by 5% in the short-term, they also increase the followers’ propensity to unfollow the firm by 300%. Strikingly, results also indicate that social media posts cannibalize long-term cumulative sales…

Nothing surprising to me. I’ve been bellowing about this for over a decade. Stop bugging people when they don’t to be bugged. Only bug them when they want to be bugged. Simple common sense:

Digital Distractions
Advertisers are getting wise to the drawbacks of marketing in the digital nest. From 2007: Positioning Magazines for Baby Boomers

And now that I’ve totally trashed online marketing, here’s a good e-book about how to do it correctly:

Social, Silver Surfers: Where to find (and how to win) mature consumers online
By Erin Read and Kimberly Hulett
… The only longitudinal study of the online behaviors, marketing preferences and attitudes specifically held by older (40+) adults…

Even More Some of The News That’s Fit to Print

Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press…

Now in its fourth year, the Mature Marketing Summit is firmly established as Europe's leading conference for all interested in marketing for older consumers …

Old New News Flashes: Boomers' role in entrepreneurship is, well, booming … Not exactly cutting-edge journalism if you’ve kept up with NostraChuckus through the years: Entrepreneurs & Baby Boomers Part I … Boomers A Driving Force On U.S. Economy Despite Advertising Focus On Millennials …  Some of us have been saying that for the last twelve years, maybe more …

Talk of The Town: Carol Orsborn was once Fierce With Age.  Now she’s Older, Wiser, Fiercer … Paul Kleyman isn’t thrilled about The Age of Anti-Aging … I wasn’t happy about it in my previous post … The Ad Contrarian has proof that he’s an idiot … Brent Green examines Media Mishaps from Spicey and The Mooch …

P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads … This reporter is not surprised … ‘Til next time.

Disillusioned

Harry (Rick) Moody, former Vice President and Director of Academic Affairs for AARP, tackles disillusionment in an engrossing piece for The American Society on Aging.  He opens with a humorous, self-deprecating story about not giving a presentation on the subject:

Baby Boomers: From Great Expectations to a Crisis of Meaning
… I had given many presentations at conferences on aging, but this session turned out to be unique: I sat on a chair at my poster session for two hours and not a single person came by. Not one. Talk about disillusionment!

Rick goes deep, quoting and/or referencing Robert N. Butler, Carl Jung, Charles Dickens, The Buddha, Erik Erikson, Viktor Frankl, and others. His take, it seems to me, is not to define disillusionment as some sort of generic depression - but as a wisdom-inducing experience, perhaps not welcomed but ultimately enlightening.

The Danish author Isak Dinesen once said: “All the sorrows of life are bearable if only we can convert them into a story.” Are we perhaps telling the wrong story about old age—namely, that we can “fix” it?

---

Rick Moody’s Human Values in Aging Newsletter has over 10,000 subscribers. It’s free w/ no advertising. A personal newsletter. No privacy-invading shenanigans.  Email Rick and he will add you to the list.

---

While Rick goes deep, Chuck goes shallow – simply sticking a finger in the ocean and wriggling it around. Way back in 2005, in my book Advertising to Baby Boomers, a chapter dealing with some of the same issues:

Don’t Paint Too Rosy A Picture
A recent article in USA Today asks us to “take a moment to journey forward to 2046, when 79 million baby boomers will be 82 to 100 years old.”[i]  A paragraph later, the reporter asks, “So just what kind of America will be forged by this crowd of geriatric goliaths?”

Excuse me for being an unassuming ‘David’ (or even worse, a genocidal Grim Reaper) but I doubt very much that all 79 million Baby Boomers in the U.S. will still be alive in forty years, swaggering like giants – unless the medical establishment is holding out on me.

The good news you know: many Baby Boomers will live longer, healthier lives – more so than in any previous generations. The bad news you also know: a huge chunk of Boomers will pass on, and another huge chunk will be dealing with acute diseases and afflictions.  

The problem is that well-meaning articles in the press like the USA Today piece, along with mountains of 50+ marketing fodder, are setting up Boomers for a psychological fall.  There will be a backlash.

Not being a therapist, I won’t diagnose – but if it were beaten into my head over and over that things were going to be just peachy for the next forty years, that my same-aged friends will all be around laughing and cavorting while leading meaningful, vigorous lives—then, shock of shocks, many of us become incapacitated and/or drop and die – I will feel cheated.   I will become depressed and disillusioned.  It will happen even if I’m one of the ‘lucky’ healthy ones.

Ask today’s 80+ year olds about this or that and you’ll probably find that many are surprised (but relatively pleased) they’re still alive.  They believe they’ve beaten the odds, for whatever reasons.  Jump twenty-five, thirty years: if the myth of the non-dying, perfectly healthy Baby Boomer persists, folks in the aging industry are going to have millions of very angry octogenarians their hands.  They might even blame you for all those false promises.

How should this be dealt with by marketers and advertisers?  Contrary to popular myth, Baby Boomers do not believe that they are still teenagers or young adults. (Some probably do, but they need therapy.)  Boomers are slyly redefining what it means to be the ages they are.  Included in this new definition are some youthful attitudes – but the real change is that instead of winding down, many are winding up.  We’re not ‘looking forward to retirement,’ we’re looking forward to new lives, new challenges.  Only a small percentage will opt for pure retirement.

This is all part of redefining what it means to be the ages we are.  It may seem to some as  pathological, believing and acting as if we’re eighteen or twenty-five – but that’s because pundits and experts suspiciously eyeing this gargantuan, spirited, unwieldy and varied hoard of middle-agers have nothing to compare it to.  The only conclusion they can come to: Baby Boomers must a bit daft.

There is a big difference between thinking you are younger than you are – and not thinking that you are old.  This ‘night and day’ distinction may confuse many pundits, but it does not confuse most Boomers.

Much of this new, positive attitude about our future has to do with being the beneficiaries of so many fast and furious medical advances.  Some we have already taken advantage of, while others are ready and waiting for us – or right around the corner.  A good example is joint and hip replacement surgery.  The cane industry is in the doldrums, and we’re hoping it will never recover.

Another medical advance (still in its infancy, from what I’ve read) is pain management.  This promises Baby Boomers and successive generations freedom from a fear that haunts all as we age.

There has been plenty of press about Baby Boomers and their dread of Alzheimer’s.  Not much of a surprise.  Alzheimer’s affects many of our parents, we’re caring for them – and nothing frightens us more than not being in control of our own destinies.  However, from what I’ve read there may be some breakthroughs within the next twenty years.  That’s very good news.

Am I painting too rosy a picture here?  Isn’t this something I was railing against in the first few paragraphs?

Yes, but with a big difference.  All the examples above have to do with the quality of life – not the quantity.

If I were digging into a marketing/advertising campaign for a client in the aging industry, I would extract as much quality inherent in the product/service – and toss out any (or most) mention of longevity.  This would hold true even with basic nutritional and  exercise products.  A significant chunk of people who eat only healthy foods and  exercise regularly die of heart attacks, get cancer, are the victims of  all sorts of diseases and afflictions.  You can’t fool me.

But the quality of their lives in every respect will be superior to the ones who don’t take care of themselves, or avail themselves to what’s out there in the aging industry market.  

Nobody can promise you that you’ll live to be a hundred.  However, you can (more or less) make a good argument that healthy lifestyles and advances in modern medicine will offer you a quality life after sixty that no preceding generation had ever imagined.

[i] 2046: A boomer odyssey
By Marco R. della Cava, USA TODAY October 27, 2005

_____

There’s nothing wrong with being positive and aspirational – you just have to temper it with dollops of reality so your marketing won’t be dismissed as pie-in-the-sky nonsense.

The Interminable Death of Television

Nothing I can think of is as lively and chipper as television in its final throes.

If we all began dying as happily, healthily, slowly, and painlessly as TV, we wouldn’t fear the process - but welcome it. 

In fact, TV’s leisurely demise sounds just like normal, invigorating life to me.

The death knell first chimed in 2006:

Let's Just Declare TV Dead and Move On
The poll may be more of a simple testament to the fact that as people spend more time on the Internet, television time suffers.

Regardless, the writing is on the wall.

Someone must’ve whitewashed that wall.  Just ugly graffiti anyway…

And in 2010 Television continued croaking:

Advertising Is Dead. Again.
Here’s a question I’ve never wondered about:

“What do viewers do during commercials?”

I just assumed that most viewers watch them. Now I find out the truth: Most viewers watch them.

Foretellings
… That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Television, print, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities.

Spending goes where the eyeballs are.

In 2011 came the last gasps:

The Flat-Screen Rectangle of Common Sense
… For the umpteenth time - The Most Effective Marketing/Advertising Model For Reaching Baby Boomers: What is now called traditional advertising pushing you to an age-friendly, informative product/services web site.

Then many years of final death wheezing and twitching:

20 January 2014
Television Repeats

TV Advertising Most Influential
by Jack Loechner
According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions.

11 August 2014
How America is Watching TV

26 July 2016
Television Still Shining
OMG! The Internet STILL Hasn't Killed TV!

Now, finally, in 2017, Television (and Advertising) are dead and buried:

TV networks sell a record $19.7 billion in advertising
by Meg James (LA Times)
… Media Dynamics calculated that the price per viewer paid by advertisers at this year’s market was a 72% increase over the 2008 upfront. And overall revenue generated for commercials placed in prime-time programs soared 18% since 2008.

R.I.P.
Television and Advertising