03 February 2021

Walk On By

It’s difficult to get a grip on the real world, just as difficult getting a grip on the advertising/marketing world. Everything is slippery.

Reach out and try to grab these disparate articles and sites …

Or tuck your hands in your pockets and walk on by:

Older Shoppers Are the Hot New Thing for Consumer Brands
… Demographic changes and the pandemic are propelling consumer-goods companies to take a fresh look at a group of shoppers who are often ignored: the elderly.

The elderly. Yeah. An article written by a little girl.

It’s behind a paywall. I read it. If you can’t get to it you’re not missing much.

Boomers Are Going to Drive a Silver Surge
Companies tend to neglect older generations, focusing instead on millennials and Gen Z. Such a strategy will be costly this year.

It’s costly every year.

Supermodel Paulina Porizkova, 55, Wears Nothing In Sexy New Pic As She Claps Back At Age-Shamers

If interested, click around for the naked pic. I don’t know who she is but I like her.

And if  you’re wondering what’s happening in Poland…


Urban Mobility and Smart Ageing Conference
UMSA 2021 will discuss the most contemporary topics connecting mobility and smart ageing issues. It is an independent, multinational networking conference, where urban mobility and all related ageing issues are in the spotlight. Fact Sheet (PDF)

Until next time – when I hope there’s something to grab on to.

18 January 2021

What’s happening and what’ll probably happen.

How do you write about advertising with all the nuttiness going on in the real world? At the moment, I’m trying to find a place to get a shot while not getting shot.

I still stumble upon articles about advertising and marketing to Boomers:

Don’t forget about us: How brands can reach Baby Boomers

It’s the same old same old drenched in dollops of bad advice. I could parse it, but after so many years of doing that I’m bored doing that:

19 NOVEMBER 2012
There’s a lot of bad advice out there. And old advice. And old bad advice.

What’s happening and what’ll probably happen:

We’re watching a lot more TV. As always, television is the best place for advertising.

17 MAY 2019
We’ve done that already.
Nothing I can think of is as lively and chipper as television in its final throes.

Magazines have been making a sort-of comeback. People are getting exhausted staring at their phones/computers. To break the monotony they’re picking up, getting sucked into magazines they might normally only flip through: Costco Connection, AARP publications, all special interest magazines. This more than likely also includes general interest magazines (although I have to admit that I don’t recognize any of the people in People Magazine anymore).

Like everybody, we’re rarin’ to go just about anywhere as soon as it’s safe. Plans are being hatched:

Over-50s rush to book holidays as vaccine boosts confidence
By Simon Browning
National Express's coach holiday businesses say bookings made by those 65 and over have increased by 185% in the last fortnight compared to last year.

That’s also happening and will be happening in the U.S. and elsewhere.

Advertising. It’ll continue to be a slow, arduous, bumpy ride with stops and starts for the first half of 2021 – then …