Time to wrap it up. And what better gift can I give than saving you hundreds of millions of dollars?
What’s the real value of social media marketing?
The news around social media is not good. Facebook’s organic reach has tanked, people share news on Twitter and the jury is still out whether Pinterest actually offers an ROI…
The Great Unwatched
By David Segal
By many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily ignored video players on those pages, or run simultaneously with other ads. Vindico, an ad management platform company, deemed 57 percent of two billion video ads surveyed over two months to be “unviewable.”
Of course, NostraChuckus has been saying these same things for years:
Most popular social media post this year:
30 September 2014
Social Media: A Sliver Of The Bigger Picture
… The mobile/social media soothsayers will have you believe that there is this unknown, magical mode of persuasion that has never been thought of before – and will reveal itself any day now.
If you believe that, I have a Blackberry in Brooklyn I want to sell you.
So I guess you can consider my gift as re-gifting.