



Congrats, John!
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
As usual, nothing much new in the article. It’s my book, my blog, my consulting, my speaking for the last three or four years.Radio has new interest in music boomers like
When it comes to television advertisers, you are a non-person at 50. Radio gives you until 55. But the times they may be a-changing. In the youth obsessed advertising world, the sought-after magic demographic for TV is 18-49. When it comes to radio, 25-54 is the mantra. Since radio programmers try to deliver what advertisers want, that means formats aimed at baby boomers and seniors fell by the wayside.
From 5 to 7 of October, a combination of leisure and scientific activities will involve:I have nothing to do with it - so no implied endorsement.
* Cultural events and travel experiences, from 5 to 7 October
* Interactive Meeting and Conference, 8 and 9 of October
* First International Canvas Art Contest, Winner announcement: 9 of October
These will be an exchange-orientated event. Participants (either professionals and people over 50 years) will have the opportunity to explore new networking possibilities and share innovative ideas that can made the difference to a succeeded ageing. Simultaneously we are promoting the First International Canvas Art Contest, to reward the artistic potential of people 50 plus.
Language interpreted: Portuguese and English. French and German Translation still under negotiation.
Also watch the video. It's a good one. About two-thirds of the way through, Mr. Creamer sounds a lot like Jack Trout:What's Plaguing Viral Marketing
Since the term "viral marketing" snuck into vogue in the mid-1990s, the ad business has been sold on sickness as the way to describe how information, ideas and influence spread through populations of consumers. Once a sideshow to traditional marketing, it has developed its own canon of research and books … But now a long-taken-for-granted central principle of viral marketing - that large-scale changes in behavior can begin like disease epidemics, with just a few highly connected people - is facing its toughest challenge yet. At the center of a growing fray is an unlikely figure: an Australian-born sociology professor at Columbia University named Duncan Watts, who comes armed with mathematical models that, he believes, unsettle much of what you think you know about viral marketing.
"... In prior days, we used to try and find the "early adapters" for a product. We figured they had big mouths and loved to tell their friends and neighbors about their new widget ... This all brings me to my word-of-mouth on word-of-mouth marketing. It's not the next big thing. It's just another tool in your arsenal ..."The article confirms much of what I've been saying over the last few years:
"Thank you, Dr. Watts, for debunking the too-often-quoted-without-thinking trendy marketing theory espoused by Gladwell and Keller that it takes 500 blabbermouths to build and sustain a business."
… I thought you might be interested in a Dutch 2005 example of how they tried selling broadband to 50+ consumers. The theme is: "it's hard to keep up with technology”:I agree with Martijn. I’ve written about these types of campaigns in my book and blogged about them a number of times. Here’s just one:
They even won the Dutch advertising prize for it. Although I think it’s funny I seriously doubt they got many of the target group to buy it.
You can look at it in 2 ways:
- the target group laughed because they didn't identify but got the message that was told at the end
- the target group was insulted and laughed it off
I think the latter but would love to hear your opinion …
"I no longer enter my agency's layouts in the contests ... for fear that one of them might be disgraced by an award." - David Ogilvy
“Savvy direct marketers are learning how to more effectively communicate with this large group of consumers so they can cash in with them -- and get some of that $2 trillion applied to their bottom line. In fact, a new book has been released to help direct marketers and advertisers do just that. Advertising to Baby Boomers by Chuck Nyren, a veteran creative strategist, explains how to approach this important demographic … This book is a great resource for all of us in understanding the uniqueness of this large group of potential and/or current customers …”Recently I addressed an eclectic group of Direct Marketers. They were very receptive to what I had to say. I certainly hope it was helpful.
“… While we don’t have ten million dollars like Eons, we think that our site is better.”What an accomplishment.
“… ***** began to form in my marketing subconscious … a warm, friendly, inviting village where Baby Boomers could come to relax and find information about the subjects of interest to them. ****** would have different "streets" within the village … a visitor would choose a street according to their need or interest. Lifestyle, Money, Health, Community, Current Events, Today's World and Fun & Games have each earned a spot as one of *****'s streets.”Aren’t there about a hundred of these make believe and they make me sleepy internet villages already?
“ … I have built a fun and progressive environment that enhances our Members' abilities to Connect, Learn, and Explore. The Premier Internet Destination for Ages 50 & Up.”Add the mission statement above to this list.
Download PMP's latest catalog (PDF)Set of Two Boomer Marketing Books
Item #: 1027
Get baby boomer marketing and advertising advice in one money-saving package. Buy both books together and save 25%.
The speakers.Senior citizens: a growing market
Over 50s, baby boomers, the charmed generation ... Just some of the many names for consumers with high purchasing power and often lavish spending patterns. What are the trends in this market? How can marketers better promote their products and services to this consumer category? Is it one category or many different categories? These and other questions will be answered by a panel of expert speakers.