Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers My business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

Aging In Place & Universal Design


Posts listed are from 2005-2012.  Many embedded links in older articles have expired:

29 November 2005
Baby Boomers and Universal Design

08 June 2006
Selling Universal Design to Baby Boomers

09 July 2006
Aging In Place


07 February 2007
Neighborhood Design, Universal Design

23 June 2007
UD, Aging in Place, and My Dumb Noggin


11 April 2008
A House Not for Mere Mortals


23 June 2008
Ergonomic Design: Booming Business


05 February 2009
Boomers power up by aging in place


09 November 2009
A Potential Boom from Baby Boomers: Universal Design & Aging in Place


12 April 2010
Designing for Older Consumers


04 August 2010
Universal Design As A Beginning, Not An End


20 August 2010
Baby Boomers & Universal Design

13 September 2010
Aging In Place, Universal Design Redux

15 October 2010
In Home, Out of Touch


29 November 2010
Tech & Baby Boomers: Universal Design vs. Universally Dull


08 March 2011
They watch your shows anyway.

14 May 2012
The Aging In Place, Universal Design, Age-Friendly Revolution

Links:

Disruptive Demographics: Global Aging, Technology & Innovation

Aging In Place Technology Watch

Louis Tenenbaum.com: Aging In Place Ideas


Aging In America, 2012
(PDF) Joop Koopman 

Shelter& by Loni Gray
 
Selling Universal Design To Baby Boomers/Aging In Place (PDF) Chuck Nyren
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Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, and The United States. A longer version.

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Most Read Posts
This Week
(Culled from all posts, 2005-2012):

  • The Obligatory iPad Post
  • Turkey: Tiptoeing Across The Bosphorus
  • The Future Of Consumer Doodad Technology
  • The Forgotten Market Online
  • Mature Marketing Association
  • My post this week was written by The Ad Contrarian.
  • Wrap Rage Redux

Blog Post Collections

  • The AARP Posts
  • Human Resources/Brain Power
  • Aging In Place & Universal Design
  • Social Media - WOMM - Web Advertising
  • Entrepreneurs & Baby Boomers
  • IMI - Istanbul - Turkey
  • Fun & Games: Underhand and Other Stories
  • About Comments

The New Millennium Tales (2012)

The New Millennium Tales (2012)
A quite extraordinary collection of insights into the mature market from both experts and members of it.” - Jim Fox, Head of Public Affairs Coca-Cola Enterprises
The New Millennium Tales on The Advertising Educational Foundation's Must-Read List.

Ad Age/AARP
White Paper

European Tour Video (2 min)

HST

In The News:

Advertising Age: 50 and Up. What's Next? Dallas Morning News: Adult underwear no longer being given the silent treatment BusinessWeek: Boomers - A Web-Marketing Bonanza Selling To Seniors: Marketers Should Be Wary Of Playing Up Living Long Grandparent Spending Spreads Across Retail Channels BedTimes: Retiring For The Night ProSales Magazine: In Home, Out Of Touch Sun-Times News Group: Marketing To Boomers Milwaukee Journal Sentinel: Active Lives Defy Aging U.S. News & World Report: 'Elderbloggers' Shy Away From Money Talk AARP Bulletin/Kansas City Star: Baby Boomers Become The Forgotten Consumer Internet Broadcasting: Businesses Fighting For Baby Boomer Dollars Sports Business Journal: Trying To Catch The Wave Northeast Indiana Times: Don't Call Them Old A Booming Opportunity Life Two Interview The Herald: Ads Today Often Skip Over Baby Boomers Interview on Growing Bolder Radio: Guest on NPR/WNYC's Soundcheck

Interview on Generation Reinvention Radio with host Brent Green

Links/Blogs

My Appearance on Ad Age's The Advertising Show MetLife Mature Market Institute Peter Himler's The Flack Age In Place Professionals Creating Results' Mature Marketing Matters Boomers In The Wild Blog Happy Health Assisted Living Directory Marti Barletta's TrendSight Blog ThirdAge AABoomers.com International Longevity Center The Publicity Club of New York Nigel Hollis Todd And Charlie Glaize-The Voice Actor Lucas Conley Carol Orsborn,PHD Tim Manners: Reveries Collective Wisdom Mark Miller's Retirement Revised 50+ Digital Aging in Place Guide Chris Kubie Music on MySpace RRW Consulting's DM Blog Aging Hipsters AdRants Dick Stroud's 50 Plus Marketing gapingvoid Brand Autopsy Tungate in Paris Ageless Marketing The Savvy Boomer The Boomer Project Millennium Group Mary Furlong & Associates screaming lulu The Mature Market Senior Care Marketer Blog Mokka Marketing Idea Sandbox Ronni Bennett's Time Goes By The Advertising Show Marketing to Leading-Edge Baby Boomers by Brent Green 77 Truths About Marketing to the 50+ Consumer Brent Green's Boomers Blog Dr. Leslie M. Harris/Mature Marketing My Plan After 50 Marty Davis' chick-a-boomer BoomerGirl.com Age In Place boomerwatch.ca Survive and Thrive Boomer Guide Boomer Diva Nation ShirleyBOARD Active Development (The Netherlands) Route 50PLUS Nursing Home Abuse
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