Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

Aging In Place & Universal Design


Posts listed are from 2005-2012.  Many embedded links in older articles have expired:

29 November 2005
Baby Boomers and Universal Design

08 June 2006
Selling Universal Design to Baby Boomers

09 July 2006
Aging In Place


07 February 2007
Neighborhood Design, Universal Design

23 June 2007
UD, Aging in Place, and My Dumb Noggin


11 April 2008
A House Not for Mere Mortals


23 June 2008
Ergonomic Design: Booming Business


05 February 2009
Boomers power up by aging in place


09 November 2009
A Potential Boom from Baby Boomers: Universal Design & Aging in Place


12 April 2010
Designing for Older Consumers


04 August 2010
Universal Design As A Beginning, Not An End


20 August 2010
Baby Boomers & Universal Design

13 September 2010
Aging In Place, Universal Design Redux

15 October 2010
In Home, Out of Touch


29 November 2010
Tech & Baby Boomers: Universal Design vs. Universally Dull


08 March 2011
They watch your shows anyway.

14 May 2012
The Aging In Place, Universal Design, Age-Friendly Revolution

Links:

Elder's Place

Disruptive Demographics: Global Aging, Technology & Innovation

Aging In Place Technology Watch

Louis Tenenbaum.com: Aging In Place Ideas


Aging In America, 2012
(PDF) Joop Koopman 

Shelter& by Loni Gray
 
Selling Universal Design To Baby Boomers/Aging In Place (PDF) Chuck Nyren
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Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, Canada, and The United States.

More info: chucknyren.com

Speaking - Consulting Information (PDF)

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Free Download:
Preface - Intro - Chapter One (PDF)

Advertising to Baby Boomers in College and University Libraries



The Advertising Educational Foundation Selects Advertising to Baby Boomers as a Classroom Resource

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Popular Posts

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In The News

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  • Marketplace: A new older generation may attract more ad dollars

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Blog Post Collections

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The New Millennium Tales
A quite extraordinary collection of insights into the mature market from both experts and members of it.” - Jim Fox, Head of Public Affairs Coca-Cola Enterprises
The New Millennium Tales on The Advertising Educational Foundation's Must-Read List.

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