Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
Entrepreneurs & Baby Boomers
Entrepreneurs & Baby Boomers: Part I
All of a sudden every other news article about Baby Boomers is focused on business and entrepreneurs.
Entrepreneurs & Baby Boomers II
I’ve found that there are two mistakes made by almost every entrepreneur targeting this unwieldy, diverse market.
Entrepreneurs & Baby Boomers III
Lessons for entrepreneurs? Due Diligence, of course. But not everybody is out to steal your your money with promises of fortunes with their marketing/advertising prowess.
Entrepreneurs & Baby Boomers IV
It's counter-intuitive, but the forever work life of older Americans may turn out to be a good thing for young workers.
Entrepreneurs & Baby Boomers V
The theme contemplated in this session is the enormous opportunity and challenge created by the aging demographics of the United States and Europe.
08 August 2012
The Ones That Got Away: Underwear
Common Knowledge: When pitching, create a campaign for the client. If they go for it, then create a campaign for consumers.
16 August 2012
The Ones That Got Away: Skating Device
If you’re presenting sports equipment to people who are relatively fit (and they would be relatively fit if they’re even contemplating putting on rollerblades), don’t insult them by assuming they are clumsy and helpless.
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