Only twenty-five titles have been chosen over the last six years. They include A BIG LIFE (in advertising) by Mary Wells Lawrence (Alfred A. Knopf), How Brands Become Icons by Douglas B. Holt (Harvard Business School Publishing Corporation), and Contemporary Advertising by William F. Arens (The McGraw-Hill Companies).
You’ll have to scroll a bit to reach it:
Pilgrim Chuck is chuffed to be represented on both AEF’s book lists.
And the online Wall Street Journal mentioned The New Millennium Tales. Very heady.
Congrats to all Pilgrims who told tales. And a special thanks to Ms. Soling and The Advertising Educational Foundation. Visit them on Facebook.