10 November 2011

The New Millennium Tales: Baby Boomer Marketing Stories

MillenniumTalesCover
It’s larger than this, hardcover and classy – suitable for dazzling display on a petite coffee table. 

Yours Truly scribbled a tale, one of many penned by marketing, advertising, business, political, and artsy folk from around the globe.  Also expect poems, illustrations, cartoons, great commercial photos and print campaigns, etc.
The Pilgrim behind it all:
imageKevin Lavery He is one of the founders of Millennium, the UK's leading specialist advertising and marketing agency for the 50+ market. Kevin is an advertising and direct marketing specialist with over 37 years' agency experience, having started with Ogilvy & Mather in 1974.
The Pilgrim behind the Pilgrim behind it all:
imageReg Starkey
Reg's practical experience of working with many of the world's most acknowledged advertising agencies has now been combined with an in-depth knowledge of the important and neglected mature market. His knowledge and consultancy in this sector is sought by discerning clients in a broad range of sectors.
From The Introductory Tale:
imageThis book is just a step along the way. It’s not a ‘how-to’ book, it’s more an ideas book. Can we offer Baby Boomer marketing enlightenment?That’s for you dear reader to decide. What I can promise is the these diverse tales will give you a worldwide view of baby boomer thinking, needs and wants, and hopefully stimulate you to look at your Baby Boomer marketing with fresh eyes. In much the same way as the Canterbury Tales gives a snapshot of life in late 14th century England, I hope this book will give you an insight into the world of the Baby Boomer at the start of the second decade of the new Millennium.
A handful of blurbs from the back cover:
image

Praise for The New Millennium Tales

This book is ahead of its time in its recognition and understanding of the importance of the mature market. Whilst others waste time obsessing about youth, this collection sheds all the light you need on reaching Baby Boomers.” – Fiona Webster, former Editor of Active Life magazine, writer, broadcaster and mature market specialist.
“Chaucer would applaud this stereotype-busting snapshot of the Boomer generation. Marketers would do well to pay heed to Kevin Lavery’s impressive band of marketing pilgrims who know
the best route to the Boomer’s heart and pocketbook.” – Carol Orsborn, Ph.D. CEO, BoomerInfluence.com, Co-Author of: Vibrant Nation: What Women 50+ Know, Think, Do and Buy (with Stephen Reily)
“It is quite remarkable that the marketing community has managed to ignore the maturing baby boomer market; the largest, wealthiest and best educated segment of our society… Lavery’s book hopefully will go a long way towards opening some eyes.” – Jerry Shereshewsky, GrownUpMarketing, New York
The New Millennium Tales is now available on Amazon (UK). Copies may make their way along worldwide trade routes, becoming obtainable elsewhere. 
imageAs sooth is said, eld has great advantage;
In eld is both wisdom and usage;
Men may the old outrun but not outred.
– Geoffrey Chaucer, Canterbury Tales

Age has its advantages, after all. It is a sign of wisdom and of long practice. You can outrun the old, but you cannot outwit them.
– Canterbury Tales, A Retelling by Peter Ackroyd (Penguin Hardback Classics)
Now for the COMPLETE LIST OF NEW MILLENNIUM TALES.  I’ve linked to a few PILGRIMS, but google some on your own.  It’s an eclectic, impressive bunch:
The Introductory Tale
Kevin Lavery...........................….. 7

The Designer’s Tale
Rama Gheerawo......................... 11
The Lifeboat Man’s Tale
David Brann................................ 15

The American Consultant’s Tale
Chuck Nyren....................……….. 20

The Messenger’s Tale
Tim Hamill................................. 25

The Raku-Raku Land Tale
Florian Kohlbacher............…..... 29

The Actor’s Tale
Mike Grady.........................…..… 34

The Historian’s Tale
Leon Kreitzman.......................... 37
The Retailer’s Tale
Sara Prowse................................ 41

The Celebrity‘s Tale
Lynda Bellingham....................... 45

The Journeyman’s Tale
Dick Stroud................................. 46

The Ambassador’s Tale
Sir Sherard Cowper-Coles.......... 50

The Australian Forecaster’s Tale
Charlie Nelson ………................... 53

The Journalist’s Tale
John Tylee................................... 58

The Trade Unionist’s Tale
Lord Brooke of Alverthorpe........ 63

The Photographer’s Tale
Peter Rand................................... 67

The German Marketer’s Tale
Frank Leyhausen......................… 73

The Supermodel’s Tale
Paula Hamilton........................... 77

The Sexpert’s Tale
Carol Martin-Sperry.................. 79

The Gamekeeper’s Tale
David Wethey............................ 84

The Poet’s Tale
Roger McGough...........…........... 89

The Cruiser’s Tale
Nigel Lingard.................…......... 90

The Blue Cross Tale
Zair Berry................................... 94

The Soldier’s Tale
Major General David Burden... 95

The New American
Woman’s Tale
Leda Sanford............................. 100

The Disability
Consultant’s Tale
Mary-Anne Rankin................... 101

The Music Magazine’s Tale
Brian Oliver............................... 104

The Eco-gardener’s Tale
John Dominic............................ 105

The Australian
Ad Woman’s Tale
Gill Walker................................. 109

The Wife’s Tale
Sue Gluck...........................…...... 114

The Ex-Patriate’s Tale
Allein G. Moore..............….......... 115

The Producer’s Tale
Peter Shillingford..............…...... 120

The IFA’s Tale
Peter Maxwell-Lyte................... 121

The Californian Tale
Bill Kay....................................... 125

The Ad Man’s Tale
Dick Lumsden........................... 129

The Project Leader’s Tale
Matt Thornhill........................... 130

The Choirboy’s Tale
David Watson............................ 134

The Media Man’s Tale
David Cravit.............................. 135

The Media Woman’s Tale
Pat Lowe.................................... 140

The Researcher’s Tale
David Sinclair............................ 142

The Inventor’s Tale
Arlene Astell............................. 146

The Grandfather’s Tale
Charles Grimaldi....................... 147

The Straight Man’s Tale
Peter Tomlinson........................ 152

The Parisian Tale
Brent Green............................... 153

The Builder’s Tale
Keith Chapman......................... 156

The Nurse’s Tale
Kathleen McGrath.................... 157

The Doctor’s Tale
Dr Michael Chamberlain.......... 161

The Brand Doctor’s Tale
Chris Payne............................... 162

The Policeman’s Tale
Michael Hinchliffe.................... 163

The Personal Trainer’s Tale
Angie Best................................. 167

The Planner’s Tale
Nicholine Hayward.................. 169

The Radio Operator’s Tale
Tony Hertz................................. 174

The Media Independent’s Tale
John Ayling............................... 175

The Father’s Tale
Andrew Kitching...................... 177

The Mathematician’s Tale
Mark Ronan............................. 178

The Anchor’s Tale
Richard Quest......................... 182

The Teetotaller’s Tale
Anthony McLellan........l.......... 183

The Brewer’s Tale
Keith Quinn............................. 187

The Paparazzo’s Tale
Eddie Boldizsar........................ 191

The Lawyer’s Tale
Yvette Vanson & Michael
Mansfield QC..................... ...... 193

The Cartoonist’s Tale
Gray Jolliffe.............................. 197

The Author’s Tale
Richard Donkin........................ 200

The Yankee’s Tale
Hunter Riley.............................. 201

The Media Correspondent’s Tale
Torin Douglas............................ 205

The Butterfly’s Tale
Rachel Meade...............….......... 206

The Buddhist’s Tale
Michael Armitage..........…......... 210

The Teacher’s Tale
Robert Johnson.................…...... 211

The Artist’s Tale
John Fisher....................….......... 216

The Slimmer’s Tale
Ann Wimbledon.................…..... 219

The Dancer’s Tale
Eva Lewis...........................…..... 220

The Social Worker’s Tale
Anne Mummery............…......... 228

The Animator’s Tale
Tony Cuthbert............…............. 229

The Accountant’s Tale
Gordon Cowie..................…....... 231
.
The Dermatologist Tale
Dr Nick Lowe MD..................... 232

The Hippy’s Tale
Steve Ballard......................…..... 236

The Graphologist’s Tale
Erik Rees.......................….......... 237

The Typographers Tale
Adrian Greenaway........…......... 239

The Islander’s Tale
Jeremy Thomas...............…....... 240

The Visionary’s Tale
Joan Bird...........................…...... 243

The Weaver’s Tale
Jon Stannah and
Emily Luscombe............…......... 244

The Co-pilot’s Tale
John Peake........................…...... 246

The Dreamer’s Tale
Sally Wilton...................….......... 249

The Scientist’s Tale
Professor James Scott......…...... 250

The Winner’s Tale
Michael Seymour.........…........... 252

The Collector’s Tale
Chris Ingram..................…......... 253

The Compassionate Tale
Andrew Tyler................….......... 256

The Agency President’s Tale
Lori Bitter.................................. 257

The Fundraiser’s Tale
Margaret E. O’Grady................ 261

The Cheesemonger’s Tale
Justin Tunstall........................... 262

The Eagle’s Tale
Michael Belben.............….......... 265

The Corporate Cook’s Tale
Mark Lyons................................ 266

The Pumpkin’s Tale
Paul Mercieca....................…..... 267

The Godfather’s Tale
Reg Starkey......................…....... 271

The Literary Agent’s Tale
Dinah Wiener............................ 272

The Trainers’ Tale
Speakers’ Corner...............…..... 273