Advertising to Baby Boomers

International Marketing/Advertising Techniques Targeting Baby BoomersMy business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current national and international trends in advertising and marketing to this unwieldy, diverse demographic.

The Social Media - WOMM - Web Advertising Posts



Two not mine, probably better than mine:

12 September 2011
'Engagement': Fashionable Yet Bankrupt Martin Weigel

September 16, 2010
Top 10 Double-Secret Unknown Facts About Advertising
The Ad Contrarian

Mine, in chronological order:

15 December 2006
The Brouhaha Over WOMM


23 April 2007
The Brouhaha Over WOMM Returns  

21 July 2007
What's Plaguing Viral Marketing

02 May 2008
Smart or Sneaky?

12 June 2008
My Blog Was WOMMed!

25 January 2009
Internet Hero of the Week

22 April 2009
A Smart Approach

23 February 2009
Snake Oil In Cyberspace

27 April 2009
Is roiling ether the best place for advertising?

15 June 2009
Harris Poll & Advertising & Social Networking

16 July 2009
Facts

08 October 2009
5 Reasons Why 90% Of Social Media Efforts Fail

01 December 2009
The Latest WOM On WOMM

02 December 2009
Social Sites Less Friendly to Video Ads

01 May 2010
Foretellings

23 June 2010
Where people already aren’t.

21 July 2010
Manipulation of the Crowd

24 August 2010
A pretty piss-poor advertising medium.

15 September 2010
The Crystal Ball of Common Sense Goes Viral

11 January 2011
The Fallaciousness Of Web Metrics


07 March 2011
How do we get them there?

23 March 2011
The Real Thing vs. The Virtual Thing


02 May 2011
Click this ad. 0.051% do.

23 May 2011
Time To Duct-Tape WOMM?

22 August 2011
5-Star Web Reviews Go for $5
Email ThisBlogThis!Share to TwitterShare to Facebook
Home
Subscribe to: Posts (Atom)

Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, and The United States. A longer version.

Advertising to Baby Boomers Home

Business

about nyrenagency Creative Strategy Copywriting Consulting

Contact

Speaking - Consulting Information (PDF)

On Speakers.com

View Chuck Nyren's profile on LinkedIn

National and International Advertising to Baby Boomers 2010 Review (30 min):

  • The Social Media - WOMM - Web Advertising Posts
  • About Comments

The New Millennium Tales

The New Millennium Tales
A quite extraordinary collection of insights into the mature market from both experts and members of it.” - Jim Fox, Head of Public Affairs Coca-Cola Enterprises

Ottawa Citizen Boomer Magazine

Ottawa Citizen Boomer Magazine
Youth Culture Bites Back

Ad Age/AARP
White Paper

Most Read Posts
This Week
(Culled from all posts, 2005-2011):

  • Barbara Hannah Grufferman on Anti-Aging
  • The Obligatory iPad Post
  • Turkey: Tiptoeing Across The Bosphorus
  • Inflation Hits WOMM/Social Media Marketing
  • Holiday Ornaments
  • Entrepreneurs & Baby Boomers V
  • There’s still a lot of bad advice out there.
  • David B. Wolfe ( - 2011)
  • The New Millennium Tales on AEF Must-Read List
  • NostraChuckus Predicts The Future Redux

Favorites:

  • A Bit Of Social Networking Site Research
  • Foretellings
  • The Secret Life of the Grown-Up Brain
  • There’s a lot of bad advice out there.
  • My New Year’s Resolution
  • The Creative Art Of Growing Old
  • How do we get them there?
  • They watch your shows anyway.
  • Which Comes First: Research or Insight?
  • Why does the media think Boomers are smiling, vapid idiots?
  • Here’s a big surprise…

The IMI Istanbul Posts

European Tour Video (2 min)

An Interactive Web Guide: Advertising & Marketing to Baby Boomers News & Resources

Interactive Guide 2nd Edition (2010)

Press Release
Book Reviews
Paramount Market Publishing

Advertising to Baby Boomers in College and University Libraries

The Advertising Educational Foundation Selects Advertising to Baby Boomers as a Classroom Resource

HST

In The News:

Advertising Age: 50 and Up. What's Next? Dallas Morning News: Adult underwear no longer being given the silent treatment BusinessWeek: Boomers - A Web-Marketing Bonanza Selling To Seniors: Marketers Should Be Wary Of Playing Up Living Long Grandparent Spending Spreads Across Retail Channels BedTimes: Retiring For The Night ProSales Magazine: In Home, Out Of Touch Sun-Times News Group: Marketing To Boomers Milwaukee Journal Sentinel: Active Lives Defy Aging U.S. News & World Report: 'Elderbloggers' Shy Away From Money Talk AARP Bulletin/Kansas City Star: Baby Boomers Become The Forgotten Consumer Internet Broadcasting: Businesses Fighting For Baby Boomer Dollars Sports Business Journal: Trying To Catch The Wave Northeast Indiana Times: Don't Call Them Old A Booming Opportunity Life Two Interview The Herald: Ads Today Often Skip Over Baby Boomers Interview on Growing Bolder Radio: Guest on NPR/WNYC's Soundcheck

Interview on Generation Reinvention Radio with host Brent Green

Links/Blogs

My Appearance on Ad Age's The Advertising Show MetLife Mature Market Institute Peter Himler's The Flack Age In Place Professionals Creating Results' Mature Marketing Matters Boomers In The Wild Blog Happy Health Marti Barletta's TrendSight Blog Baby Boomer [Knowledge Center]™ Business Consulting Buzz ThirdAge Ad Nauseam AABoomers.com International Longevity Center The Publicity Club of New York Nigel Hollis Todd And Charlie Glaize-The Voice Actor Lucas Conley Rhea Becker's Boomer Chronicles Carol Orsborn,PHD Tim Manners: Reveries Collective Wisdom The Boomer Blog Mark Miller's Retirement Revised 50+ Digital Aging in Place Guide Chris Kubie Music on MySpace RRW Consulting's DM Blog Aging Hipsters AdRants Dick Stroud's 50 Plus Marketing gapingvoid Brand Autopsy Tungate in Paris Ageless Marketing The Savvy Boomer The Boomer Project Millennium Group Mary Furlong & Associates screaming lulu The Mature Market Senior Care Marketer Blog Mokka Marketing Idea Sandbox Ronni Bennett's Time Goes By The Advertising Show Marketing to Leading-Edge Baby Boomers by Brent Green 77 Truths About Marketing to the 50+ Consumer Brent Green's Boomers Blog Dr. Leslie M. Harris/Mature Marketing My Plan After 50 TR Mann Marty Davis' chick-a-boomer BoomerGirl.com Age In Place boomerwatch.ca Boomer Marketing News Survive and Thrive Boomer Guide Boomer Diva Nation ShirleyBOARD Active Development (The Netherlands) Route 50PLUS Nursing Home Abuse

Search Blog

Loading...
Chuck Nyren
Chuck Nyren Reviews
powered by Speaker Wiki

PMP Author Insights

Loading...
Powered By Blogger

Subscribe in a reader

The title of your home page You could put your verification ID in a comment


Powered By Invesp
(c) Chuck Nyren. Powered by Blogger.