25 January 2009

Internet Hero of the Week

Couldn’t pass up blogging this word-of-mouth marketing story:

ect An uproar hit the Web over the weekend when it was discovered an employee at consumer electronics company Belkin had offered to pay people to write positive reviews for his company's products, even if they hadn't tried them … "Write as if you own the product and are using it," Bayard suggested. "Thank the website for making you such a great deal. Mark any other negative reviews as 'not helpful' once you post yours."

A handful of posts about WOMM:

Advertising/Marketing Article of The Month

The Brouhaha Over WOMM

The Brouhaha Over WOMM Returns

What's Plaguing Viral Marketing

My Blog Was WOMMed!

The juiciest tidbit:

efluxmedia The employee claims that Belkin writes bad reviews for other companies’ products so these can be put at a disadvantage in the eyes of the common consumer.

Amazon.com only?  I think not.  For every duplicitous WOMM post exposed, thousands go undetected. Even a lowly blog like this one has been infected by such sleazy business tactics. Twice. Follow the links:

I have a Jitterbug and looked into the breeze when it went on the market about 2 weeks ago. The breeze does have some additional features, but it is confusing for people like me to use …

I could be the poster child for the sandwich generation and loved this commercial …

Read about the Internet Hero of the Week.

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