Traipsing every which way today…
Baby Boomers Not Fans of Mobile Ads
September 21, 2015
… Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads ... Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2% were interested in receiving ads on their phone at all.
TV Still Dominates
September 22nd, 2015
Hmmm. This all sounds vaguely familiar. A post from five years ago:
01 May 2010
… That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Television, print, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities. Advertising on smartphones will be considered an annoyance, invasive, and rather dinky…
Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets
By: Michael Buhl
… Older generations seem to prefer the ‘sit-back’, larger screen experience that more closely resembles the days of reading a newspaper, a book, or even using a laptop computer.
Hmmm. Again, this sounds familiar:
Tablets & The Magic of Muggles
28 August 2013
… People will power up desktops/laptops for work and interactive pursuits, then grab their tablets for passive pleasure.
PCs, Laptops, Smartphones: Active experiences where advertising is an annoyance.
Magazines, Newspapers, Radio, TV, Outdoor, Tablets: Passive experiences where advertising is accepted and often welcomed.
Mad Men won some Emmys. Great. Mad Men is no more. A link to my musings on the show - from 2008:
People are always asking me what I think of Mad Men. That’s because for the last three or four years I’ve included a section in my presentations about the history of advertising creatives, and a big chunk of it focuses on the era Mad Men inhabits…
Does my take hold up?
Coming soon to an academic library maybe near you:
Advertising in the Aging Society
By Michael Prieler, Florian Kohlbacher
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry.
(Yours Truly penned the Afterword)