18 November 2014

The No New News News

It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new.

Even that shticky opening sentence is nothing new.

Ignore Boomers at your peril
image… The 50+ market is tremendous, controlling roughly 70 percent of the nation’s disposable income. We account for 80 percent of luxury travel marketing, buy five times as many new cars as 18-to-34-year-olds, and represent 40 percent of the population.

Pull quote from my book ©2005:

“It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There’s a simple reason for this. We have the money to buy this stuff. Experts say we’ll continue to have the money for at least the next twenty years. Write us off at your own peril.”

That’s a long time to be periled.

Baby Boomers say they aren't moving out of their homes
By Les Christie  @CNNMoney
… In a survey of 4,000 Baby Boomer households conducted by the non-profit Demand Institute, 63% of Boomers plan to stay in their current home once they retire.

Sounds vaguely familiar:

Selling Universal Design/Aging In Place ©2005/2007 (PDF):
… My NAHB presentation had a large section dedicated to the problem‘ of aging in place. It‘s a problem, of course, for AACs. How do you convince Baby Boomers to consider your offerings – whether your community is across the country or across town?

hshThe first slide in the aging in place section was titled Let‘s talk about your competition.  I tossed up logos from Del Webb, Robson, Meritage, and a few others – along with one of a real estate salesman outside a house with a for sale sign. I shook my head. “These are not your competitors,” I said, “This is.”

A new slide popped up that read Home Sweet Home. Many in the audience nodded.

They’re still nodding.

Universities Cater to a New Demographic: Boomers
hbr… As millions of Boomers move into a stage that has no name, no clear role in society, yet vast possibilities, there is an urgent need for democratized versions of such programs—offered at a cost within reach of the bulk of the population and widely available through continuing education programs or even community colleges around the country.

From 2005:

Baby Boomers, Adult Communities, and Education
Campus Continuum focuses solely on developing, marketing, and operating university-branded 55+ Active Adult Communities that are tightly integrated with their academic hosts.

AARP has produced a supplement for HR Magazine all about hiring experienced workers (or not letting them go):

HR and the Aging Workforce


Good stuff, but yours truly and others have been screaming about this for over a decade.  Take a look at one or two of these:

Human Resources/Brain Power

"No, I don't think a 68-year-old copywriter can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?" - Rosser Reeves

Just for fun:

Never Leave The Hospital! Health Tech Wearables, Implanted Chips
huffington_post_logo1I'm having issues. I'm worried that the medical industry might want me to worry too much about my health. A little worry is good. But constant worry? It seems as if they want me to think of nothing else but my vital signs for the rest of my life.

Finally Live The Life You've Always Wanted With Wearables!
Along with Google Glasses, you'll also be wearing Google Nose and Google Mouth.