Here's a revealing piece in U.S. News and World Report by Candice Novak:
'Elderbloggers' Shy Away From Money Talk
A Weber Shandwick study found that "despite their extensive dialogue on other topics, [baby] boomers follow a 'code of silence' when it comes to financial services." Only 5 percent of those surveyed had made a recommendation in the past year about financial services.
Ronni Bennett was certainly the 'go-to' person for this article. She's the expert on all things elderblogger:
My quote in the article refers to the sleaziness of Word-of-Mouth Marketing - and some of the silly financial planning ad campaigns and websites: