I was just about to put paws to keyboard and expose this exposé:
IAB to Rally Industry Against Bogus Publishers and Bots
By Mike Shields
The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium's reputation takes any more of a beating…
If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers with online advertising.
Not only are banners dull and clickthrough rates low, but all the technology flooding the industry promising perfect targeting perfection can't even deliver real human audiences...
Then I would’ve added it here:
But the intrepid Ad Contrarian beat me to it:
April 29, 2013
Online Advertisers Getting Hosed
Click-through rates are abysmal. The odds of breaking through on YouTube are in the million-to-one range. Facebook is a big fat turd that seems to have a new ad scheme every week. QR codes are a cruel joke. Content and social media are sounding more like religion, and less like business.
And now we're starting to get a peek at massive advertising frauds being perpetrated on the web.
Oh, well. I guess I’ll do some work or something.