Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
09 January 2018 The Year of Big
That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years … An advertisement you hold in your hand is about as big as a large piece of confetti…
Proof of NostraChuckus’ uncanny predictive powers of the mundane and the obvious:
19 March 2018 Marketers who prioritise digital advertising have delusions of effectiveness by Samuel Scott … Marketers think that online video and social media are the second- and third-best mediums for brand building. But in contrast, Ebiquity found that the top six mediums are actually traditional ones that are always proclaimed as “dead”.
This isn’t the most exciting video in the world, but it’s short and informative. Stick with it and you’ll learn a lot about the silliness of itsy-bitsy advertising:
NostraChuckus’ Crystal Ball of Common Sense is getting hazy now…
Mark Ritson is a fun fellow. And a troublemaker. I like him.
I don’t follow him on Twitter (actually, I do now, just clicked follow as I write this) but I really don’t have to follow him. His posts are always mucking up my feed because over a dozen people I do follow retweet him. Sometimes there are four or five retweets almost in a row of the same Ritson tweet.
Now there’ll be one more.
Dick Stroud tossed up a video of a recent Ritson talk:
Click the YouTube logo for the wide-screen version:
At 2:20 Mark goes on a waggish rant about the death of. Everything in marketing and advertising is dead and replaced by ……?
I’ve laughed about this for years. A few moldy posts:
01 May 2010 Foretellings … Television, print, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities.
21 July 2017 The Interminable Death of Television Nothing I can think of is as lively and chipper as television in its final throes.
If we all began dying as happily, healthily, slowly, and painlessly as TV, we wouldn’t fear the process - but welcome it.
At 12:18 in the video, Mark talks about one of my favorite subjects (because it doesn’t exist), Brand Purpose. He does a funny bit where he asks the audience to match the brand purpose with the product/company. I did pretty much the same thing a decade or so ago when talking about Baby Boomer sites and their mission statements:
Around 19:40 he’s all over digital nonsense. Again, very funny. Reminded me of some of my takes on digital nonsense:
07 December 2012 What is Digital Advertising? … Television is now digital, commercials are shot with digital cameras – so are commercials digital advertising? Are digital spots on digital radio digital advertising? Print ads are created on computers, usually rendered as PDFs, delivered digitally. Digital advertising? Magazines, both editorial and ads, are digitally produced. Digital advertising?
04 November 2013 Smartphones & Tablets, Apples & Oranges Clients and just about everybody else seem to be confused about advertising on all these new-fangled gadgets. Added to the mix are odd, stupefying concepts like digital and mobile and native. Most of this stuff is gobbledygook, but I’ll try to separate the chaff from the chaff …
With offices in Boulder, Colorado, and New York, Boomer/neXt is a national network of age-appropriate professional consultants, communications experts, market researchers and strategists who train brands to re-imagine and re-generate in the 50+ space.
After a few emails and phone chats with Barry Robertson, we agreed that joining forces would be a good idea. So we did it.
He’s put together an impressive collection of hot-shot associates. Hope I can keep up.
I keep getting them. Hundreds a week. Here’s one from a few months ago:
12 December 2017 Another Pointless Press Release … What’s not mentioned, not even considered, is that 95% of advertising is targeted to Millennials. Of course they would be influenced.
Today’s pointless press release (no linking to silliness) has something to do with a book about aging in place and technology.
I opened the email because I’d never heard of this person – and I know most of them. The best: Laurie Orlov and Louis Tenenbaum. You could also check out yours truly:
I clicked the first link in the press release. It sent me to the book’s Amazon.com Kindle page:
This book is currently unavailable because there are significant quality issues with the source file supplied by the publisher.
The publisher has been notified and we will make the book available as soon as we receive a corrected file. As always, we value customer feedback.
Someone probably bought the Kindle book, it was a mess, had technical problems, reported it to Amazon.
If you can’t get it technologically correct, or you hire someone who bollixes the whole thing, do I really want to read what the author has to say about technology?
Just for fun, I clicked on
and the only thing there was the cover of the book. It should’ve read Look outside …
Do I really want to check out someone who hires a PR firm that is incompetent, one that sends out a press release with a link to something that is an embarrassment to the client?
I hate it when I love someone everybody else loves. I feel like I’m just a boring, average, celebrity-obsessed dunderhead.
But I do love Helen Mirren.
Not just lately. I remember her in the 1970s (Oh, Lucky Man!), before long she hid out (from me) doing theatre in England, then popped up again in the 1990s. Ms. Mirren was great in The Madness of King George.
09 January 2018
Advanced Ad 2018: Attribution Data Points to TV Ads Driving More Sales
19 March 2018
by Samuel Scott
18 May 2010
21 July 2017
![[image%255B22%255D.png]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9mQTmYTuzfVlrO6eV8xWeUnI1C2XpUNdKsz9IZDD2xaO5XVQ3ORP1tfEcJOR-ANfbi42264shMH9uM8amud6UZg1G3KuA7-zSVvDmraLQ7gZCV0ui05nWZW4WTAeEcBfRA7fk3g/s1600/image%25255B22%25255D.png)
After a few emails and phone chats with Barry Robertson, we agreed that joining forces would be a good idea. So we did it.
I keep getting them. Hundreds a week. Here’s one from a few months ago:
October 2017
