09 January 2018 The Year of Big
That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years … An advertisement you hold in your hand is about as big as a large piece of confetti…
Proof of NostraChuckus’ uncanny predictive powers of the mundane and the obvious:
Mark Ritson is a fun fellow. And a troublemaker. I like him.
I don’t follow him on Twitter (actually, I do now, just clicked follow as I write this) but I really don’t have to follow him. His posts are always mucking up my feed because over a dozen people I do follow retweet him. Sometimes there are four or five retweets almost in a row of the same Ritson tweet.
Click the YouTube logo for the wide-screen version:
At 2:20 Mark goes on a waggish rant about the death of. Everything in marketing and advertising is dead and replaced by ……?
I’ve laughed about this for years. A few moldy posts:
01 May 2010 Foretellings … Television, print, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities.
21 July 2017 The Interminable Death of Television Nothing I can think of is as lively and chipper as television in its final throes.
If we all began dying as happily, healthily, slowly, and painlessly as TV, we wouldn’t fear the process - but welcome it.
At 12:18 in the video, Mark talks about one of my favorite subjects (because it doesn’t exist), Brand Purpose. He does a funny bit where he asks the audience to match the brand purpose with the product/company. I did pretty much the same thing a decade or so ago when talking about Baby Boomer sites and their mission statements:
Around 19:40 he’s all over digital nonsense. Again, very funny. Reminded me of some of my takes on digital nonsense:
07 December 2012 What is Digital Advertising? … Television is now digital, commercials are shot with digital cameras – so are commercials digital advertising? Are digital spots on digital radio digital advertising? Print ads are created on computers, usually rendered as PDFs, delivered digitally. Digital advertising? Magazines, both editorial and ads, are digitally produced. Digital advertising?
04 November 2013 Smartphones & Tablets, Apples & Oranges Clients and just about everybody else seem to be confused about advertising on all these new-fangled gadgets. Added to the mix are odd, stupefying concepts like digital and mobile and native. Most of this stuff is gobbledygook, but I’ll try to separate the chaff from the chaff …
With offices in Boulder, Colorado, and New York, Boomer/neXt is a national network of age-appropriate professional consultants, communications experts, market researchers and strategists who train brands to re-imagine and re-generate in the 50+ space.
After a few emails and phone chats with Barry Robertson, we agreed that joining forces would be a good idea. So we did it.
He’s put together an impressive collection of hot-shot associates. Hope I can keep up.
I hate it when I love someone everybody else loves. I feel like I’m just a boring, average, celebrity-obsessed dunderhead.
But I do love Helen Mirren.
Not just lately. I remember her in the 1970s (Oh, Lucky Man!), before long she hid out (from me) doing theatre in England, then popped up again in the 1990s. Ms. Mirren was great in The Madness of King George.