It’s still March and already NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018:
09 January 2018
The Year of Big
That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years … An advertisement you hold in your hand is about as big as a large piece of confetti…
Proof of NostraChuckus’ uncanny predictive powers of the mundane and the obvious:
Advanced Ad 2018: Attribution Data Points to TV Ads Driving More Sales
3/26/2018
by Jon Lafayette
… TV advertising works, and marketers should buy more of it, according to an executive at a company specializing in attribution measurement …
19 March 2018
Marketers who prioritise digital advertising have delusions of effectivenessby Samuel Scott
… Marketers think that online video and social media are the second- and third-best mediums for brand building. But in contrast, Ebiquity found that the top six mediums are actually traditional ones that are always proclaimed as “dead”.
This isn’t the most exciting video in the world, but it’s short and informative. Stick with it and you’ll learn a lot about the silliness of itsy-bitsy advertising:
