Tweet/retweet from Kevin Lavery:
It’s what I’ve been saying for years (but not quite as long as Howard Gossage, John Caples, David Ogilvy, I’ll stop here or this post will end up being long long copy).
From Advertising to Baby Boomers © 2005:
“Baby Boomers do love to read, often chewing on every single word in a brochure or print ad. They want to know everything about a product.”
”The real reason is that our attention spans are longer. We want to know more. We need to know more for a product or service to be imprinted.”
Ninety years ago…