I haven’t invoked NostraChuckus in awhile. He’s that Great Seer of The Obvious and The Mundane.
Automobile advertising, marketing, sales – to Baby Boomers. When NostraChuckus first divined it (and went on divining it again and again):
Coming Boom in Boomer-Friendly Transport
Who’s gonna buy this car?
… In 2005 on The Advertising Show yours truly had a spirited discussion with hosts Brad Forsythe and Ray Schilens. A chunky segment was about marketing autos to Boomers.
Now it’s some huge surprise:
Baby boomers drive boom in new-car sales
By Greg Gardner
Automakers are turning to buyers like 64-year-old Martin Friedman for the same reason Willie Sutton robbed banks.
That's where the money is.
… Those age 50 and older are buying more than three of every five new vehicles sold, or about 62% … For the Detroit Three, boomers now account for 67% of all sales.
Here’s the best part:
The research raises the question of whether automakers' vigorous efforts to reach younger buyers through social media or targeted reality shows…
Sounds a bit like this No News News:
Ford Fiesta Sales Slump Despite 'Groundbreaking' Social Media Marketing Campaign
NostraChuckus predicted that over two years ago:
… And when it comes to viral videos of the Ford Fiesta – here’s the most popular one of all – uploaded and ‘remixed’ by dozens of ‘citizen marketers’ and seen by millions: