Automakers pursuing the elusive youth demographic are chasing the wrong economic quarry, according to a study from auto industry marketing research and consultancy firm AutoPacific, which finds baby boomers have the economic means that should drive advertising efforts.Think of me as some brilliant seer. A visionary. NostraChuckus.
Yet, the study states that only 10% of car ads are aimed at consumers over 50, faulting an approach that seems to play down a demographic with three-quarters of the nation's financial assets and $2 trillion in disposable income annually.
Or just some slob with a bit of common sense.
Take your pick. I'll be happy with any of these labels.
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