Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press…
Now in its fourth year, the Mature Marketing Summit is firmly established as Europe's leading conference for all interested in marketing for older consumers …
Old New News Flashes: Boomers' role in entrepreneurship is, well, booming … Not exactly cutting-edge journalism if you’ve kept up with NostraChuckus through the years: Entrepreneurs & Baby Boomers Part I … Boomers A Driving Force On U.S. Economy Despite Advertising Focus On Millennials … Some of us have been saying that for the last twelve years, maybe more …
Talk of The Town: Carol Orsborn was once Fierce With Age. Now she’s Older, Wiser, Fiercer … Paul Kleyman isn’t thrilled about The Age of Anti-Aging … I wasn’t happy about it in my previous post … The Ad Contrarian has proof that he’s an idiot … Brent Green examines Media Mishaps from Spicey and The Mooch …
P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads … This reporter is not surprised … ‘Til next time.