A few months ago Dick Stroud asked me to fashion a PowerPoint w/ narration for a Henry Stewart Talks offering:
Henry Stewart Talks publishes animated audio visual presentations by world leading experts - advanced content in a user friendly format. We cover biomedicine, life sciences, advertising, management, marketing, finance and transnational crime.
It’s now available:
Latest Thinking in Marketing to the Older Consumer
For all those wishing to gain an understanding of the 50-plus market and to engage with this large and diverse group as consumers, including brand owners, marketers and brand managers, media planners and buyers, advertising agencies, media companies and academics and students of marketing.
My presentation is part of this section:
How the older market is evolving internationally
The status of UK 50 plus marketing |
The Australian perspective | Advertising and marketing to baby boomers in the USA |
Marketing and advertising to the older consumer in the Netherlands
After zipping through the extract you can apply for a free trial – but I’m not sure how that works. Give it a try.
What extraordinary virtual company I keep.