IMMN is sponsoring a webinar on August 19th with iconoclast and creative problem-solver Reg Starkey:
Four out of five mature consumers claimed to have tuned out advertising. Why?
Starkey has specialized in the mature markets for over 10 years. He is the author of Samples of One and a contributor to "The Definitive Guide to Mature Advertising and Marketing" and "50+ Marketing." Also the former editor of Circus, Starkey was featured in BBC TV's "Should I worry about ageing?"
I’ve blogged Reg a bunch of times:
Check out an issue of Circus Magazine (PDF).
It should be a fun webinar. Reserve your virtual seat now.