17 July 2009

Paramount Market Publishing Summer ‘09 Catalog

My publisher has a new downloadable catalog.

PMPEstablished in 1999, Paramount Market Publishing, Inc. offers a selection of insightful books for marketers, research professionals, and students of marketing.


Download The Summer ‘09 Catalog (PDF)


My book is in there somewhere:

Advertising to Baby Boomers
advbbcoverThis fun-to-read and eye-opening exposé takes on the excuses large advertising agencies give for not targeting Baby Boomers, and urges companies wanting to attract this formidable market of 76 million people to rethink their approaches.

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