My publisher has a new downloadable catalog.
Established in 1999, Paramount Market Publishing, Inc. offers a selection of insightful books for marketers, research professionals, and students of marketing.
Download The Summer ‘09 Catalog (PDF)
My book is in there somewhere:
Advertising to Baby Boomers
This fun-to-read and eye-opening exposé takes on the excuses large advertising agencies give for not targeting Baby Boomers, and urges companies wanting to attract this formidable market of 76 million people to rethink their approaches.
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