A piece in the Small Business section of USA Today by Steve Strauss:
Ask an Expert: Boomers are a once in a lifetime opportunity
Like it or not, the Boomers have been at the forefront of a variety of important issues and events: Vietnam, the sexual revolution, civil rights, the self-awareness movement of the '70s and the health craze of the '80s, to name a few. These are people who will always see themselves as open-minded and young. Willing to try out new ideas, the Boomers are a creative entrepreneur's dream.
Not much new, but it’s good to know more people are catching on.
Nice piece. I've been screaming about this for six years - in a book, a blog, press interviews, during speaking and consulting gigs. The real issue: marketing and advertising folks grasping the fact that Boomers are not disengaging - and will be buying non-age related products for the next twenty-odd years. If you target this group for toothpaste, computers, clothes, food, nail polish, sporting equipment, toenail clippers - anything at all (almost), and you do it with respect and finesse, they will appreciate and consider your product.