An updated edition of the influential 77 Truths is now available:
77 Truths About Marketing To The 50+ Consumer, 3rd Edition
a brief guide to marketing to baby boomers
by Kurt Medina & John Migliaccio
77 Truths shares over 25 years of insight by each of the authors into some of the special views, preferences, likes, and dislikes of the growing market of baby boomers.
I haven’t seen this new edition – but I’d better order one soon because my copy is a disheveled mess from frenetic flipping, corner creasing, Jackson Pollock-like coffee spilling, and Picasso-like underlining and scribbling.