12 December 2018

End Of Year Links

A random collection of links I didn’t use in any posts this year but were worth a bookmark or I thought so at the time. Not necessarily advertising-related:

Oldyssey showcases elderly all over the world and highlights initiatives that deepen the link between generations.

Old friend Bayard Presse is a partner.

HomesRenewed™ Coalition
imageOur MISSION is to join forces to significantly increase the number of American homes prepared for residents to live throughout the modern lifespan by promoting consumer incentives on Wall Street, Main Street and Capitol Hill.

 Louis Tenenbaum keeps going and going.


Sans Forgetica is the Typeface You Won’t Forget
…Janneke Blijlevens of RMIT’s Behavioral Business Lab adds foreign language learners and elderly people grappling with memory loss to the list of potential beneficiaries…


imageOld age shouldn’t just be about survival—it should be about fun
By Joseph F. Coughlin
“Old age” as we currently know it is just a fictional story we tell ourselves.

(No, that’s not a picture of Joe.)

Happy Holidays. Last link - a cute commercial from France:

03 December 2018

Where are old people going to live?

It used to be that old people lived wherever they lived – and that was that.

Foothill Acres Nursing Homes, Neshanic, New Jersey, circa 1965 - Advertising PostcardBeginning a century or so ago you could move into a retirement community for as long as you could stand it (or stand up), then would be whisked away to an old age home.

Now there are choices. So many choices you could have multiple strokes just thinking about them.

Image result for golden girlsThere’s staying put (aka aging in place) where you don’t go anywhere and you’re taken care of by people or robots. Or you can move to one of thousands of adult communities that are no different than old-fashioned retirement communities except they have internet and yoga mats. Or you can buy/rent a house/condo with a few friends and do a Golden Girls/Boys/Boys & Girls thing.  Or you can buy a motor home, drive it around for a few years until you get bored, then park it somewhere. Or you can purchase a ready-made tiny house and have a helicopter dump it in one of your children’s backyards.  

The possibilities are endless until the end.

Of course, there are social scientists galore wondering what old people are  gonna do, loads of business people trying to figure out what crazy products and services they can sell you, along with all sorts of thinkers and tinkerers hoping to convince you that you need to be digitally connected to something-or-other and be monitored 24/7 - or the rest of the world won’t know when you die.

You’ve heard the horror stories. You could be lying dead for fifteen minutes before anybody finds you.

If I get old enough to be really old, I’ll probably just want a bed, a chair on a porch, and a tree to look at.