26 August 2016

Double-Feature: Entrepreneurs & Spending Power

SCARSShorts & Trailers

Retailers should focus on aging baby boomers, not millennials, as profit centers

What is Ultralight Aging™?

Too old for market researchers but still able to spend a lot of money

1st Feature

imagesEntrepreneurship: The Hottest Start-Up Market? Baby Boomers
… The staggering size of the total longevity economy — bigger even than Japan’s — has been attracting more entrepreneurs, deep-pocketed financiers and places to pitch new ideas in the past few years …

Based on the book Advertising to Baby Boomers, released in 2005:

CVRComp… This book is written for a wide swath of business people, including Baby Boomer entrepreneurs and entrepreneurs targeting Baby Boomers with their products/services. Baby Boomers are now the largest demographic of new entrepreneurs. There are also numerous entrepreneurs of all ages who are inventing, creating, and manufacturing products and services specifically for the 45-plus market …

intermission110-minute Intermission
What to Expect From the Free Medicare Wellness Visit

2nd Feature

blobWhy Advertising To Boomers Just Got More Important
by Barry Robertson
Shocking new study defines vast Boomer (ugh!) spending power

… The late, but inevitable, Boomer arrival isn’t exactly news. For years, marketing experts have explained that while older consumers may be slower to adopt new technology, their huge numbers make them worth waiting for …

Don’t forget your hats and coats when leaving the theater.