Marketing Guru Dick Stroud has some great takes on a video and article – both about tackling simplicity in tech design:
Tuesday, March 29, 2016
"A lot of our technology is bad at humans" - the older the human the worse it gets
… Much of the video illustrates, unintentionally, why designers get it so wrong. Terms like pretentious, elitist and self-satisfied come to mind…
Why does talking about simplicity need to be so complicated and convoluted? When I talk about Universal Design, Product Design, Packaging, Web Design and older eyes, ears, hands – my message has always been simple:
An easy-to-grip handle is not dumbing down. A ‘big picture’ is not dumbing down. If anything, a big picture has more inherent complexity and meaning than an array of blinking doodads.
23 October 2012
The Future Of Consumer Doodad Technology
I’m stepping outside of my pundit-zone to babble about the future of consumer doodad technology…
Dick Stroud and Kim Walker have created a fascinating marketing app:
It analyzes the often dicey and always delicate relationships between marketing touchpoints and the physiological aspects of aging consumers:
We live in a world designed by younger people, for younger people. That’s not a criticism, it’s a fact. But there are already over 1.5 billion people over 50 years of age and in many developed countries this means around 4 out of every 10 citizens.
A three-minute video about the AF Tool:
And check out the press release for more info and links:
20plus30 Launches Software to Assist Companies and Cities Adapt to Population Ageing