Complementing Laurie Orlov’s Aging In Place Technology Watch and Dick Stroud’s Mobile apps for Baby Boomers, Joseph Coughlin has a new blog:
Disruptive Demographics: Global Aging, Technology & Innovation
Insights on the impact of aging and technological change on innovations in society, business and government.
Dr. Coughlin heads up MIT AgeLab. He also puts on a great show when presenting at conferences and seminars. Here’s one I had something to do with:
While on a private day-long consult for a major pharma company and their marketing agency, I met Dr. Joseph Coughlin, founding Director of the MIT AgeLab … The numbers-cruncher wore a very conservative, gray suit, the academic a dark pinstripe and loud bow tie, and the ad guy a mock turtleneck and over-the-top orangey sport coat. We were straight from central casting.
Dr. Coughlin’s premiere post dissects the delicate balance between new technology in automobiles and the necessary ‘multitasking’:
How do vehicle designers and engineers manage the marriage between consumer electronics and the dashboard to give drivers the mobile lifestyles they may desire but not the distractions they may introduce?
This will also be an issue when marketing and advertising automobiles with all the fancy gizmos and widgets. The ‘auto’ in automobile is taking on new meanings.
So bookmark Disruptive Demographics.