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He was ready to send a copy - but I proposed a counteroffer: let's meet in Paris and exchange books.
I got the better deal.
Mark Tungate, I find out after our brief rendezvous at Bayard Presse, after returning home and reading his book, after jumping on the web and scurrying around, after emailing a few friends in France and England, is a heavyweight in the ad world. He's written a bunch of books, loads of articles for advertising and general interest magazines, has a TV talk show. He puts together the text for an 'everybody in the industry has to pour over it every year' annual overview of European advertising.
When we met, I had just finished a presentation, was tired, dizzy from adrenaline de-rush, and fumbling around. My more-significant-than-I-am other was with us and, I could tell, became more and more annoyed that I wasn't paying attention. She's smarter than I.
ADLAND: A Global History of Advertising is a worthy successor to my favorite history of advertising tome, The Mirror Makers by Stephen Fox. And, as the title says, it's not U.S. myopic.
What did I know already while reading ADLAND? Most of the U.S. stuff, maybe a little less than half of the U.K. stuff, a smidgeon about France, a dollop about Italy
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Then there is the obvious: Mark Tungate is an accomplished writer - so here's a business/history book wonderfully conceived and composed and fun to read. How often do you find that to be true?
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??? Who??? What the **** is he doing on that list?
The company keeps getting better.
Update: Listen to Mark's interview on The Advertising Show (scroll to the sound files)