Outsmart the MBA ClonesMy brother is the marketing manager for a pretty good-sized irrigation company, and is always telling me horror stories about MBAs marching in (just like on the cover) and mucking up everything.
Why is so much of today's marketing, strategy, and branding alike? … Most marketers, brand managers, and competitive strategists are MBA graduates who think and operate in a typical manner--you might call them MBA Clones. This book will show you the tools and rules to outsmart your competitors' predicable MBA-Clone marketing …
I haven't read Outsmart the MBA Clones - but reviews of a few other books may be coming:
One tome is a real treat.
Another may be reviewed because I'm on 'the list' of a few PR/Publicity firms. I usually say "No", but for this one I said "Maybe" - meaning they can send it, if I like it I'll review it, and if I don't I'll ignore it.