18 August 2014

Those Advertising Surveys

In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys.

Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun.

There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A.

imageGolly gee. According to these surveys, advertising is in its death throes.

For almost ten years, I’ve been speaking/presenting about advertising and baby boomers. Two slides used since the beginning:


Then, with the magic of PP custom animation, I reveal a bit of possibly relevant info – the dates of these answers to surveys:


Most of the above statistics are from The Mirror Makers by Stephen Fox:


It’s official. The last sixty-seven years of advertising has been ‘ineffectual’.

11 August 2014

How America is Watching TV

Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link:

How America is Watching TV

I’ll grab a chunk of it:


Sounds like what I’ve been saying for years.  So have others:

01 November 2006
The steady glow of the Boom tube

15 February 2009
Television Still Shines

15 June 2010
Spending goes where the eyeballs are.

18 April 2011
The Flat-Screen Rectangle of Common Sense