In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys.
Everybody loves surveys. People answer questions (they’re usually honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun.
There are two brand-new ones about the effectiveness of advertising. One is all about people a bit older than baby boomers, the other a generalized Q&A.
Golly gee. According to these surveys, advertising is in its death throes.
For almost ten years, I’ve been speaking/presenting about advertising and baby boomers. Two slides used since the beginning:
Then, with the magic of PP custom animation, I reveal a bit of possibly relevant info – the dates of these answers to surveys:
Most of the above statistics are from The Mirror Makers by Stephen Fox:
It’s official. The last sixty-seven years of advertising has been ‘ineffectual’.