It’s difficult to get a grip on the real world, just as difficult getting a grip on the advertising/marketing world. Everything is slippery.
Reach out and try to grab these disparate articles and sites …
Or tuck your hands in your pockets and walk on by:
Older Shoppers Are the Hot New Thing for Consumer Brands
… Demographic changes and the pandemic are propelling consumer-goods companies to take a fresh look at a group of shoppers who are often ignored: the elderly.
… The elderly. Yeah. An article written by a little girl.
It’s behind a paywall. I read it. If you can’t get to it you’re not missing much.
Boomers Are Going to Drive a Silver Surge
Companies tend to neglect older generations, focusing instead on millennials and Gen Z. Such a strategy will be costly this year.
If interested, click around for the naked pic. I don’t know who she is but I like her.
And if you’re wondering what’s happening in Poland…
Urban Mobility and Smart Ageing Conference
UMSA 2021 will discuss the most contemporary topics connecting mobility and smart ageing issues. It is an independent, multinational networking conference, where urban mobility and all related ageing issues are in the spotlight. Fact Sheet (PDF)
Until next time – when I hope there’s something to grab on to.