01 July 2005

Book News: Advertising to Baby Boomers selected by AEF

The Advertising Educational Foundation has selected Advertising to Baby Boomers (Paramount Books) as a Classroom Resource.Only twenty-five titles have been chosen over the last six years. They include A BIG LIFE (in advertising) by Mary Wells Lawrence (Alfred A. Knopf), How Brands Become Icons by Douglas B. Holt (Harvard Business School Publishing Corporation), and Contemporary Advertising by William F. Arens (The McGraw-Hill Companies).

View the complete list.

Also check out AEF's impressive collection of advertising Must-Read Lists, culled from colleges and universities, top advertising professionals, and high-profile non-profit organizations.

I would like to thank AEF for selecting my book as one of their educational resources. This is quite an honor.

The 2007 revised and updated Advertising to Baby Boomers is available directly from Paramount Books.

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