01 July 2005

Book News: Advertising to Baby Boomers selected by AEF

The Advertising Educational Foundation has selected Advertising to Baby Boomers as a Classroom Resource. Only twenty-five titles have been chosen over the last six years. They include A BIG LIFE (in advertising) by Mary Wells Lawrence (Alfred A. Knopf), How Brands Become Icons by Douglas B. Holt (Harvard Business School Publishing Corporation), and Contemporary Advertising by William F. Arens (The McGraw-Hill Companies).

View the complete list.

I would like to thank AEF for selecting my book as one of their educational resources. This is quite an honor.

The 2007 revised and updated Advertising to Baby Boomers is available directly from Paramount Books.

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