11 July 2005
"They're all about hip, cool, retro-looking things."
The headline for the AP/Business Week article by Dee-Ann Durbin reads: Analysts question Iacocca in Chrysler ads
Apparently, these analysts are worried that Lee Iacocca hawking Chryslers might turn off Gen X and younger buyers, who like 'retro-looking things.'
Yes, they do. Recently, I was in a living room with a few people. Two were very fashion-conscious teenage girls - both wearing faded bell-bottom jeans with large rips in them. I thought I was hallucinating, having some sort of flashback. Then I realized that the last time I was in a room with two teenage girls wearing ripped bell-bottoms, I probably was hallucinating - but I knew the pants were real.
I can't comment on the Chrysler ads because I've yet to see them. Bringing back Lee Iacocca doesn't sound like such a bad idea. Boomers and folks a bit older (major new-car buyers) remember him. He was quite a character, and still is.
For these spots, Chrysler is teaming him with Jason Alexander. This seems odd. While Mr. Alexander is a fine actor with good range - he's primarily known as an everyman's loudmouth. So is Iacocca.
Or maybe that's the point. Two Joe-Blow loudmouths: one old, one middle-aged.
If I were directing, I'd put them in faded ripped bell-bottoms.