14 July 2005

Baby Boomers and Shopping Centres

Sometimes I think that Europe and Australia are more progressive (and 'get it') when it comes to marketing and advertising to Baby Boomers. Here's a good example from Down Under:
“In determining the needs and wants of Boomers as they age, it would be a mistake to expect them to be like anyother aging generations before them,” JLL's Conisbee points out. “Aging boomers are more hip. More demanding, and with their purchasing power, more rewarding for both retailers and shopping centre owners. Don't underestimate their power!”

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