22 July 2005

Kantar Group and AARP Services Form Joint Venture Company

This is interesting news. It might end up being big news.

Dick Stroud has put a positive spin on it, with a caveat.

I'll probably blog about this as it plays out. Actually, I'm peripherally involved in a related marketing/advertising project by AARP — so I'm not surprised by this joint venture. It makes sense.

For now, I'll simply say that pressure on ad agencies coming from marketing companies and clients is a good thing.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.