This is interesting news. It might end up being big news.
Dick Stroud has put a positive spin on it, with a caveat.
I'll probably blog about this as it plays out. Actually, I'm peripherally involved in a related marketing/advertising project by AARP — so I'm not surprised by this joint venture. It makes sense.
For now, I'll simply say that pressure on ad agencies coming from marketing companies and clients is a good thing.
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
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