05 July 2005

Implications of the latest Baby Boomer milestone...

I don't know how long this good one by Bradley Johnson in AdAge.com will be 'free' - but give it a click. Maybe you'll be lucky. It's practically the introduction to my book, plus a few chapters:
The 50-plus group today makes up 39% of the U.S. adult population. But the group this year will account for half of auto sales, and that share will increase to 53% by 2010, said Art Spinella, president of consultancy CNW Marketing Research.

So maybe boomers will downsize a bit in retirement, but they still will own large homes loaded with ... stuff. For decades to come, baby boomers will remain the consummate consumers.
About time AdAge starts paying attention to Baby Boomers.

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