Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
20 July 2005
So let them ignore us. It's their loss.
What a silly, short-sighted recurring theme — dismissing such a dynamic demographic.
Kevin DeMarrais, business columnist for The North Jersey Record, writes about the stupidity of it. What prompted his article? The same foolishness that PR guru Peter Himler blogged about a month or so ago:
WCBS-FM has shuttered its programming in favor of "Jack S**t."
And the new ratings are out. And they're jacks**t:
The New York radio station that made national news by firing Bruce "Cousin Brucie" Morrow and changing its oldies format is losing listeners.
Oh, well. It's probably better that we listen to only public radio anyway. Sometimes idiots do you favors.
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