My best guess why: I’d love to say it’s the book, the reviews, the word of mouth in marketing circles – but I bet it’s simply the subject matter. Marketing professionals are finally getting the message from various sources around the world that advertising to Baby Boomers is the smartest business strategy for almost all products and services – and will be for the next fifteen to twenty years.
A quote from the book (©2005, 2007):
It’s going to be up to companies to be proactive when dealing with advertising agencies. Quality control of your product doesn’t stop at the entrances of Madison Avenue’s finest, or at the doors of small local or regional advertising agencies. If companies put pressure on agencies, and demand 45-plus creatives for products aimed at the 45-plus market, then they will find out that Baby Boomers are still “the single most vibrant and exciting consumer group in the world.”