I was about to blog this Harris Poll – but Bob Hoffman did such a good job, why try to top it?
Nasty Little Things Called Facts
… The world of marketing has supposedly been changed by..."...the advent of the ‘conversation’, the freeing of the captive audience, the ouster of persuasion in favour of ‘engagement’, (and) the rather creepy idea of a ‘relationship’...A Harris Poll released last week shows something very different:
- Consumers find tv ads more helpful than any other type of commercial message.
- They find tv spots more helpful than online banner ads in deciding what products or services to purchase by an astounding margin of 37 to 1.
- They find tv ads more helpful than search engine ads in deciding what products or services to purchase by a margin of almost 3 to 1.
Harris Poll PDF:
Television Ads Considered Most Helpful to Americans
While advertisers scramble to create their ad campaigns, one thing they need to remember is that, even if viewership may be down and even with the increased use of digital video recorders so people can fast forward through commercials, television ads are the most helpful to consumers. Also, while an Internet strategy is essential for a comprehensive ad campaign, Internet banner ads are not considered helpful by few and are ignored the most. People are more likely to ignore ads on their computers but are more likely to pay attention to those on their television.
What have I been saying about Baby Boomers? For the umpteenth time …
The Most Effective Marketing/Advertising Model For Reaching Baby Boomers: What is now called traditional advertising pushing you to an age-friendly, informative product/services web site.