The whole point of this blog, the book, my consulting, my speaking over the last six years: To kick-start the revolution.
So, it’s working (or at least word is getting out):
Media X: Wasted on the Young
by Jack Feuer
Which is why, brothers and sisters, we need a communications Strawberry Statement. We need a new revolution. A corporate rebellion, not a cultural one.
Boomers are going to have to go back to the barricades and do what we do best: Force the issue. If there aren't bodies in the streets, there's no truth in the communication and no value in the channel … Track down the creative directors responsible for all those asinine, tie-dyed, surfer music spots and shove their Smartphones up their service entrance.
I’ve never been quite that graphic. I’ll scratch my head in public, but not my ***:
NostraChuckus Scratches His Head
… In this age of digital ephemera, where things zoom by, just as quickly zoom into oblivion, are forgotten, or even worse, never seen, when these same things zoom by again and again and again, they’re all, all of a sudden, brand new.
More from Media X (and Yours Truly if you follow the links):
We aren't now and never were a Generation just about Me.
You think we're brand loyal.
(A second favorite excuse of agencies is: “Baby Boomers don’t change brands.” Nyren dismantles this excuse nicely with examples of brand switching, and he further acknowledges that in cases where loyalty to a brand does exist, marketers who do not target Boomers give them no reason to change.)
And the next person that hires Dennis Hopper to star in their commercial will find their house thoroughly TP'ed … Find somebody else to represent the Sixties. Stanley Owsley would work.
(Again) Boomers are going to have to go back to the barricades and do what we do best: Force the issue …
A chapter in my book is all about that:
I’m going to try to motivate you—to rally the troops. If you are a creative who is a Baby Boomer, those troops would be you.
Cloned. Memed. I like it.