28 June 2009

50+ Marketing Seminar in London

Thursday 16 July 2009, Olympia, London, UK:

50+ Marketing Seminar
The 50+ Marketing Seminar brings together a wealth of experience and knowledge from the UK's experts on marketing to the 50+ and mature markets.

I know three of those experts:

kevinlavery Kevin Lavery: One of the founders and currently Managing Director of Millennium, the UK’s leading specialist marketing consultancy for the 50+ market.

regstarkey Reg Starkey: A former President of the Creative Circle, Reg’s work has been recognised with national and international awards. He has published one book for Millennium, ‘SAMPLES OF ONE’ and contributed to two others on the mature market, as well as editing their B2B magazine CIRCUS throughout 2008.

DickStroud Dick Stroud: In July 2003 I started the world's first daily blog that is dedicated to 50-plus marketing. Before running my own companies my career included working for IBM and PA Management Consultants. At the dawn of time I collected a first-degree in Electronics and an MBA.

circus We all contributed to Circus Magazine (PDF).  Kevin, Dick, and yours truly are members of IMMN.  I’ve blogged about Kevin, Dick, and Reg dozens of times:

Kevin Lavery: Why we should be marketing to the over-50s

London & Marks & Spencer
After The European Speaking/Consulting Tour it was off to London for a good mix of business and pleasure - so much so that it was hard to separate the two.

If you’re here you’d better pay attention to what’s happening over there:
InTwoFocus is Europe's first Web video marketing agency specialising in the 50-plus market

Reg Starkey blogs…
Creative problem-solver Reg Starkey is now blogging for CreativeBrief.com:

heroes Reg's practical experience of working with many of the world's most acknowledged advertising agencies has now been combined with an in-depth knowledge of the important and neglected mature market. His knowledge and consultancy in this sector is sought by discerning clients in a broad range of sectors.

So this should be a good one.  Too bad I won’t be there to heckle them from the gallery.

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