18 March 2009


If you’re here you’d better pay attention to what’s happening over there:

InTwoFocus is Europe's first Web video marketing agency specialising in the 50-plus market 
dickDick Stroud, the 50-plus marketing expert and Gerald geraldWortman, the acclaimed photographer and video producer, have  come together to form InTwoFocus - a Web video agency that creates video content that transforms the way its clients communicate with older consumers.

aef While I didn’t predict that they’d be such a phenomenon on the web, in the original edition of my book I penned a chapter about long-form commercials (or documercials) as the perfect vehicle for reaching Baby Boomers.

I also interviewed Dick and fashioned our chat into another chapter.  Both chapters are available on The Advertising Educational Foundation web site

Download the PDF.

itfDoes anybody here smell a business opportunity? 

Probably not. Most advertising agencies on this side of the pond have stuffed-up noses.

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