If you’re here you’d better pay attention to what’s happening over there:
InTwoFocus is Europe's first Web video marketing agency specialising in the 50-plus market
Dick Stroud, the 50-plus marketing expert and Gerald Wortman, the acclaimed photographer and video producer, have come together to form InTwoFocus - a Web video agency that creates video content that transforms the way its clients communicate with older consumers.
While I didn’t predict that they’d be such a phenomenon on the web, in the original edition of my book I penned a chapter about long-form commercials (or documercials) as the perfect vehicle for reaching Baby Boomers.
I also interviewed Dick and fashioned our chat into another chapter. Both chapters are available on The Advertising Educational Foundation web site.
Probably not. Most advertising agencies on this side of the pond have stuffed-up noses.