28 March 2006

Is Your Online Channel Boomer Friendly?

Dick Stroud, the U.K.'s 50+ marketing guru, is starting to make himself known on this side of the pond. From an article in CRMGuru.com:
The VW web site is packed full of animation and clever imagery, with lots of dynamic navigation. The site contains all the information car purchasers require-if they have the time, patience and inclination to look.

Web designers will love the site; clearly, car purchasers don't. (For some inexplicable reason, Volkswagen's European web sites are far simpler and customer-orientated.)
Mr. Stroud's newest tome is now available in the States. I predict that it will be the last great marketing book dealing with the current and growing 50+ demographic. (Trust me. I've read them all. If there's another book to be published on this subject, it will have to be beamed here from Planet Xerxes in the Ambartsumian Galaxy, and will probably take 639.43 million years to get here - and another six months to edit, proofread, and publish. So read this one.)

Dick will also be a screening judge for Mary Furlong's Boomer Venture Summit Competition this June.

4/3/06 Update: Dick is interviewed by Karen E. Klein for Businessweek. And on April 16th Dick will be the guest on Ad Age's The Advertising Show. The last time they had such an illustrious guest was back in August....

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