While it’s all rather hazy, the probable causes for these disturbances are some recent ‘news’ stories:
Boomers volunteer at the highest rate of any generational group
About 33 percent of all boomers those born between 1946 and 1964 volunteer on a regular basis, the highest rate of any generational group and four percentage points above the national average of 28.8 percent…
NostraChuckus has said this before … and even before that:
Me vs. We Redux
Me Generation Baby Boomers Find Fulfillment Through Volunteerism…
This as well might explain the wild antics of the Crystal Ball:
Women’s Voices For Change
Makers of adult diapers, dentures, cancer treatments (disease in general), laxatives, and other products that address bodily functions are happy to target Boomers. But others act as if we automatically stop buying stuff…
From the book (2005):
And here:
Boomer Backlash (2009)
The Real Issue: Marketing and advertising folks grasping the fact that Boomers will be buying billions (trillions?) of dollars worth of non-age related products for the next twenty-odd years. If you target this group for toothpaste, computers, clothes, food, nail polish, sporting equipment, toenail clippers - anything at all (almost), and you do it with respect and finesse, they will appreciate and consider your product.
The Backlash: If every time someone over fifty sees a commercial targeting them and it’s always for an age-related product or service, pretty soon their eyes will glaze over, they’ll get itchy and grumpy.
Famed Soothsayer and advertising gadfly NostraChuckus shall continue startling the world with his mundane prognostications.
