17 January 2012

NostraChuckus Predicts The Future Redux

imageFamed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications.

In 2006, he omened the re-branding of Retirement Living TV (or at least strongly suggested it):

Tailoring media to an older crowd
imageI won't comment on the shows because I haven't seen them (although this doesn't stop some media experts and pundits). I will say that I admire Mr. Erickson and his team simply because they're doing it.

However, the word 'retirement' might scare off Baby Boomers. It smacks of 'old' and 'irrelevant.'

Six years later, NostraChuckus’ predictions are again coming true (click the graphic):


The re-branding has begun.  Imagine how far ahead in the game they would be if the powers-that-be had heeded the advice of The Crystal Ball of Common Sense those many years ago!

Back to NostraChuckus’ predictions in 2006:

I hope Mr. Erickson finds some good sounding boards—along with an eclectic mix of vibrant, creative Baby Boomers to produce, write, imagedirect, and edit his network's offerings.

Hmmm.  The Crystal Ball is still a bit hazy on that one.