Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
28 January 2011
NostraChuckus Predicts The Future of AARP
Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications:
AARP's Chicken Coop Coup?(2008) I've picked on AARP's advertising and marketing through the years. I think they can handle it. They're big boys and girls…
So the other day I'm leafing through the new National Geographic and I see this (click here) I get sucked in. Great story. It's something real - not a lot of aspirational vapor…
I hope they develop this ad into a high-profile campaign with more stories and history…
No surprise: Three years later, NostraChuckus’ prediction comes true….
… The advertising campaign has one ad with ashen-faced Baby Boomers in body bags ("These days, doctors don't pronounce you dead. Marketers do."). Another shows Baby Boomers acting like testosteroned teenagers ("Outta the way, punks: older racers are the hot-rod kings!").Yet another has one of a middle-aged lady dead in a powder room (probably from overdoing it on the dance floor) with police chalk outlining her body. I don't know what the copy is because I haven't seen it. It's probably something like, "Give me wrinkle cream, or give me death!"
AARP's Chicken Coop Coup? (2008)
