A new book, profiled on NPR:
'Lastingness': The Creative Art Of Growing Old
Delbanco examines artists who either maintained or advanced their work past the age of 70 — from Claude Monet, to Giuseppe Verdi, to Georgia O'Keeffe…'Lastingness': The Creative Art Of Growing Old
I’ve talked about this for years, as have others:
What Kind of Genius Are You? (2006)
What he (David Galenson, University of Chicago) has found is that genius - whether in art or architecture or even business - is not the sole province of 17-year-old Picassos and 22-year-old Andreessens.
From the New York Times (along with a grab from my book):
NostraChuckus Scoops NYT II
When does creativity peak? The second-act aces make a case for middle to late age. Take a look at some of the people who have not simply performed well but done their best work in their later years.
Advertising creative? Young or old? Or both?
Truth is, you can analyze marketing fodder all day and night, read countless books about marketing to Baby Boomers, attend advertising and marketing conventions around the world, and soak up everything all the experts have to say. Much of what is out there is valuable and useful, some practically required reading, others instructive and illuminating. But if you plan on implementing a creative strategy, and turn it over to a different generation of advertising professionals—you'll forfeit the natural sensibilities required to generate vital campaigns.
Mix this all in with the wise words of Rosser Reeves:
"No, I don't think a 68-year-old copywriter can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?"
And you get this: Hire Baby Boomer Creatives