From NostraChuckus, May 1, 2010:
Foretellings
With the exception of the workplace, smartphones (along with iPads and Kindles or something like them) might just make desktops and laptops and the web as we know it obsolete…
And the more people use smartphones, the less they’ll tolerate silly graphical doodads mucking up their small screens…
From eMarketer, January 31st:
Consumers Expect Mobile Ads to Inform
With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on this very personal device…respondents cared relatively little about the graphical and multimedia elements of the ads.
More NostraChuckus from May, 2010:
Advertising on smartphones will be considered an annoyance, invasive, and rather dinky – while marketing (coupons on steroids, and more) will flourish and dominate.
More eMarketer from February 1, 2011:
Consumers Eager for Mobile Shopping Adoption
US mobile internet users expect shopping-related activities in some categories to be more popular on mobile than they currently are on PCs…Already, mobile internet users conducting dining research and shopping activities most often use mobile location-based services when doing so…
The clear trend is for information in every category to become more mobile in the near future…
